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VP Marketing
ABOUT YOU:
This role drives the creation and execution of the master digital blueprint in a rapidly changing and growing industry. The mission is to scale the digital vision and strategy for Jostens, transforming the global marketing and customer/consumer experience, and rapidly link to relevant R&D and new products, merchandising and retail strategies. The incumbent is responsible for developing and implementing a newly integrated customer experience model that maximizes the use of all current and future digital channels and school interaction points. This leader envisions the journey a consumer makes in their purchase, connecting the dots between the Jostens online, in school and in-home influencers and partners, ensuring a customer experience that is immersive and free of friction points.
YOU HAVE:
YOU WILL:
Strategic Planning
Develop/refine strategy and propose new directions for Jostens linked to the evolving market dynamics and customer needs.
Use logic, analysis and evidence and articulate implications for Jostens’ evolving strategy.
Incorporate member feedback and insights, external competitive trends, omnichannel brand strategy and company direction to set the overall strategy for online activities across all businesses.
Anticipate and proactively manage market/business trends to benefit the company, including understanding competitors' strengths, technologies, and pricing policies.
Business Performance/Financial Management
Omni-channel Marketing
Catalyze Jostens’ strategic imperative of delivering seamless omnichannel experiences and optimizing sales potential and synergies from digital/mobile channels.
Develop and deliver a digital transformation strategy and program that embeds digital thinking across the organization’s functions and provides the culture, capacity and capabilities needed to make this happen.
Partner with digital marketing and business unit leaders to drive customer-focused marketing, promotional, merchandising and pricing strategies.
Fully leverage cross functional teams across the organization to communicate value proposition and key messages to our target customers up and including our students, parents and schools.
Translate customer insights and strategies into detailed customer-based plans for Jostens. Lead and direct the execution and adoption of the plan while modifying tactics based on performance.
Leverage emerging technology (Gen AI), digital media (esp. social channels), and social networking to creatively reach new segments of customers and to strengthen relationships with existing customers.
Execute against performance targets in addition to tracking and delivering on key operational metrics (e.g., acquisition, engagement, retention, conversion, return on investment) and effectively managing large budgets.
Drive increased adoption of our cross-channel attribution solution to accelerate improvements in overall marketing efficiency and customer acquisition.
Work with the larger marketing and business unit teams leading and supporting the execution of omnichannel, personalized programs targeted to specific consumer segments.
Lead and manage third-party pay-for-performance partnerships and agencies.
Team Leadership
Forge strong teams with multiple perspectives and talents and build rapport amongst the team through a commitment to the business.
Translate business goals into specific objectives for each member of the team and hold individuals accountable for results.
Advocate for a new customer-oriented strategy with the chief digital officer and other members of the leadership team, potentially countering conventional practice.
Adjust communication style to changing situations and to respond to audience concerns (including culture, background or style).
Hire and develop a high-performance team. Set, communicate, and adhere to high-performance standards and take decisive action with under-performers and continually recognize and reward superior performance. Build future leaders for key positions.
LOVE WHERE YOU WORK:
ABOUT US:
Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.
Click on video link for an exclusive look into the Jostens experience!
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at or .
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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