Hospitality Marketing Manager

Hospitality Marketing Manager | FS Food Group | Corporate Office

FS Food Group is a leading entity in the hospitality industry, renowned for delivering exceptional dining experiences you’ll want to tell your friends about through our diverse restaurant brand portfolio. We pride ourselves on our commitment to quality, teamwork, and innovation, consistently setting the standard in the industry.

Why Join the FS Food Group Team?

• Competitive Salaries: We value your expertise and offer salaries based on experience.
• Comprehensive Benefits : Enjoy 100% employer-paid medical and dental.
• Delicious Perks : Savor employee meal plan discounts at all our restaurants.
• Career Growth : Immense growth opportunities with a thriving company that values your contributions.
• Balanced Life : PTO starting at 6 months of service and a flexible work environment.
• Fun and Dynamic Work Culture : Be part of a team that values creativity, collaboration, and teamwork. We believe in working hard and celebrating our successes together.
• 401K and employer-paid life insurance available

We are seeking a highly motivated and experienced Hospitality Marketing Manager to lead our marketing efforts and help our brands stand out in the competitive hospitality industry. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, managing campaigns, and driving brand growth. As the Hospitality Marketing Manager, you will be responsible for overseeing all marketing activities with the Marketing Director, from digital marketing to traditional advertising, ensuring that our brand message is consistent and compelling.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies with Marketing Director to achieve business goals.
• Plan and execute marketing campaigns with Marketing Director across various channels, including digital, print, and social media.
• Conduct market research and analyze trends to identify opportunities for growth.
• Analyze data and metrics to measure campaign effectiveness and make data-driven decisions.
• Stay up-to-date with industry trends and consumer preferences to inform marketing strategies.
• Assist in the development of new marketing programs and initiatives to drive guest engagement and retention.
• Create targeted marketing campaigns using guest data.
• Assist in organizing marketing events, including logistics, materials, setup, and execution.
• Monitor social media channels for brand mentions, comments, and inquiries, and respond promptly.
• Serve as the primary point of contact for all guest inquiries, providing exceptional customer service and timely responses.
• Maintain Secret Shopper Program to track restaurant performance.
• Keep up with restaurant reviews and organize pertinent data from various platforms (Google, Facebook, Instagram, Resy, Doordash, Uber Eats, Toast).

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, preferably in the hospitality industry.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent writing, design, and project management skills.
• Strong analytical and problem-solving skills.
• Experience with social media marketing platforms.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Ability to work in a fast-paced environment and meet deadlines.

Preferred Qualifications:

• Experience with database management software.
• Knowledge of customer relationship management (CRM) principles.
• Familiarity with email marketing software.
• Restaurant experience

The Marketing & Operations Assistant will report to the Marketing Director but will also assist the CEO and COO when necessary. If you are a proactive, detail-oriented individual with a passion for hospitality, and marketing and enjoy working in a fast-paced environment, we would love to hear from you!

Company Information

FS Food Group is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity,

national origin, veteran or disability status.

Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position, nor should it be construed as a contract. As with all positions at FS Food Group, employment is “at will” or voluntary on both the part of the employee or employer. This means employment can be terminated by either party with or without notice and/or with or without cause.

From the fresh, convenient YAFO Kitchen locations, to all the smoky old-school barbecue from each Midwood Smokehouse, and from the homey Italian recipes of Mama Ricotta’s to the festive menu of Paco’s Tacos and Tequila and Calle Sol Latin Café, the company continues to provide the market with the best of every segment. Fresh real ingredients, an emphasis on teamwork and a commitment to quality have propelled Frank Scibelli and FS Food Group to the success they enjoy today.