Digital Communications Specialist, TD Garden

TD Garden and the Boston Bruins are looking for a Digital Communications Specialist to build and manage email, SMS, and other digital communication channel campaigns end-to-end, including building, testing, execution, reporting, and optimization. You will collaborate with Digital Marketing, Business Strategy, Marketing, Sales, and Client Services to achieve business goals through email. You will be responsible for providing overall support for the email marketing team, reporting into the Director of Digital Business Strategy.

Pay

Benefits 

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Delaware North purchased the historic Boston Garden in 1975 and later constructed its successor, TD Garden, and neighboring The Hub on Causeway, both of which we continue to own and operate. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 200 events annually with over 3.5 million visitors.

• Build and execute a high-volume of email campaigns for clients, ticket sales, e-commerce, parking, lead generation, retargeting, database growth, and other key business goals.
• Work with creative, marketing, sales, fan relations, and business solutions to develop and deploy mobile-optimized emails.
• Partner with data and analytics team to monitor lists and suppressions to ensure accuracy and appropriate level of audience segmentation and engagement.
• Drive campaign optimization through A/B testing.
• Assist with building email automations and journeys.
• Ability to manage the customer journey across multiple digital communication channels. (Email, SMS, mobile push, etc.)
• Collaborate with digital marketing and business intelligence teams to develop email strategies and optimizations that contribute to an audience-first approach.
• Ensure brand standards are met in all email templates look and feel and messaging.

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum of 2-4 years of work experience building and executing emails.
• Ability to multi-task and manage many projects at once in a fast-paced, hands-on environment.
• Experience working in Email Service Providers (ESP) software required.
• Ability to build emails within Salesforce Marketing Cloud required.
• Proficient with database marketing systems
• Detail oriented, strong project management skills, with the ability to think critically and problem-solve.
• Ability to work a flexible schedule including nights, weekends, and holidays as required.
• Experience with writing and editing HTML is required.
• Experience with photo editing software such as Photoshop, a plus.
• Passionate about email marketing and data analytics.
• Experience running email marketing automations.
• Strong knowledge of industry trends, email best practices, and how they apply to the email template.
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