VP of Marketing Administration

Develop the overall marketing strategy for a set of properties, drive and maintain accountability of marketing spend and yield, and manage personnel within marketing pod

KEY JOB FUNCTIONS :

• In conjunction with the property and all other marketing functional leads and the lead of marketing Shared Services, develop a cohesive marketing strategy and stream of customer communications for each property
• In collaboration with the property, develop annual marketing budget and strategic marketing plan for properties within the pod
• Act as the senior advisor to property GM/executive councils on marketing related opportunities and concerns
• Define, in conjunction with the property, the property loyalty reinvestment strategy for pod properties including:
  • Review GGR, hotel room, and non-gaming revenue targets for overall property pod, set property goals, and manage marketing spend against goals
  • Oversee and approve the development of property calendar builds, reinvestment matrices, and revenue builds
  • Coordinate with other central marketing teams to integrate specific strategies and recommendations into property calendars
  • Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property
• Work with corporate brand team, advertising, and PR to communicate brand messages and develop positioning as an active partner in the development of the media plan, advertising messaging and on-property collateral
• Coordinate with the central entertainment and property teams to develop strategy for and market property entertainment
• Manage F&B/retail communication & promotional strategy and provide marketing insight on key strategic property partnerships
• Develop marketing rationale and perspective for all pod property capital requests
• Serve as active advisor in selection and approval of all external strategic relationships and alliances
• Ensure and disseminate widespread communication to properties on marketing-related programs, changes, or corporate actions
• Optimize marketing through cooperation with support organizations (e.g., Analytics, Property & DM)
• Partner with corporate capabilities team to drive innovation in marketing strategy and tools and liaison on pilots/tests of new capabilities
• Work with other pod leaders to promote collaboration and best practice sharing and meet with property teams regularly to understand on-site trends and customer feedback
• Work with property leadership to develop career paths, build bench strength, and retain top marketing talent
• Oversee execution of marketing activities (e.g., P&E, entertainment) at property site with support of on-site marketing team
• Attend major events occurring in market and interact with key customers in attendance
• Ensure seamless execution and resolve major issues when they emerge
• Oversee the management of all key strategic relationships (e.g., F&B, entertainer) and serve as advisor for the development and execution of key vendor marketing strategies
• Serve as conduit between property and local community including tourism boards, competitor casinos, entertainment venues, etc.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.

EDUCATION and/or EXPERIENCE:

• 3+ years of senior level marketing experience; deep understanding of finance and drivers of performance
Bachelor's in marketing, business, operations management, finance, or related field

QUALIFICATIONS:

• Ability to drive marketing strategies across multiple locations
• Willingness to travel
• Demonstrated ability to multi-task and prioritize activities
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

Disclaimer This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).