Analyst, Digital Selling Platform

Job Description

The Digital Analyst will be responsible for end-to-end data analysis for our associate mobile apps used in stores to help enhance the in-store shopping experience. Their responsibilities will range from partnering with developers to set tagging expectations, to building measurement plans and goals for new features. They will perform data analysis within Adobe Analytics and will share findings and actionable insights to stake holders through the creating of dashboards and presentations, all developed with the end user in mind. They will be a partner in determining priority of features based on expected outcome models and measure the results once live to determine if objectives were met. 

Key stakeholders include product management and stores operations as well as partnerships with consumer apps and customer analytics. They will be a key strategic partner across leadership to help drive customer spend through in store and omni shopping. Excellence in analytics, storytelling and communication is key for this role.

What Will You Be Doing? 

• Lead comprehensive end-to-end process, from data collection to presentation of key findings and actionable insights
• Provide an objective source of truth to assess new and existing app features
• Align learning agendas and own creation of measurement plans with cross functional partners and stakeholders
• Partner with stakeholders to set expected outcomes and goals for new features
• Partner across the Data & Analytics organization to pair onsite data with qualitative findings and customer data
• Build effective relationships with core stakeholders across product management, developers, stores, and customer analytics
• Quantify and summarize feature outcomes and effectively present recommended go-forward strategies to key stakeholders and senior leaders
• Provide input on future website/app enhancements based on performance knowledge and prior analyses/test results from the “learnings repository”
• Perform QA of data collection and recommend necessary fixes and updates; escalate high impact issues to leadership for resolution
• Develop ad hoc queries and analyses that combine multiple tools, data sources and types to supplement test reads generated by the testing platform
• Independently identify optimization opportunities in the app which increase conversion and enhance user experience in both stores and after their visit

What Do You Need To Bring? 

• Bachelor’s Degree or related experience

• 4+ years of digital/eCommerce, analytics, and product management, or other related experience
• Expertise in Web Analytic tools (Adobe Analytics – preferred; Google Analytics)
• Experience with data visualization tools (Adobe Workspace, Tableau, Power BI)f
• Excellent written and verbal communication skills and ability to present to executives, non-technical and technical audiences
• Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies
• Comprehensive understanding of e-commerce, usability principles and app technologies
• Demonstrated ability to develop and activate data-driven strategies to enhance customer experience
• Strong project management and organizational skills
• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
• Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without significant direct supervision

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive Bonus Program
• Paid Time Off and Work From Anywhere Flexibility
• Paid Volunteer Day per Year, allowing you to give back to your community 
• Merchandise Discount 
• Medical, Dental and Vision Insurance Available 
• Life and Disability Insurance 
• Associate Assistance Program 
• Paid Parental and Adoption Leave 
• Access to Carrot to support your unique parenthood journey 
• Access to Headspace dedicated to creating healthier, happier lives from the inside out 
• 401(K) Savings Plan with Company Match 
• Opportunities for Career Advancement, we believe in promoting from within 
• A Global Team of People Who'll Celebrate you for Being YOU 

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

Notice (For Colorado, New York, California and Washington): The recruiting pay range for this position is $90,000 - $95,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.