Senior Manager of Loyalty Growth and Engagement

Alaska Airlines

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

The Senior Manager of Loyalty Growth and Engagement is responsible for driving revenue through the development and execution of innovative strategies to acquire new loyalty members/credit accounts and engage existing loyalty members/credit cardholders. As a people leader, this role establishes priorities for a team of channel owners, partnering closely with loyalty, alliance, and sales teams.

• Establish strategic goals and direction for team of channel owners, project managers & contractors.
• Shape long-term strategy (12+ months) and oversee the execution of loyalty programs aimed at driving acquisition, engagement and retention among loyalty members and credit card holders.
• Collaborate closely with loyalty product/program management, Bank of America, and Visa to formulate and execute strategies for card acquisition campaigns. This includes defining target audiences, offer structures, channels, messaging, and campaign frequency.
• Drive Bank of America joint marketing funds and Visa co-op budgets with the aim of maximizing return on investment while staying aligned with strategic goals.
• Lead and coordinate efforts with agency, vendor partners, and internal teams to plan and execute engagement programs and events.
• Collaborate with commercial leaders & program management to influence marketing & operational plans and road map.
• Partner with analytics teams in ensuring accurate understanding of program economics and campaign results reporting, to evaluate program effectiveness and ROI.
• Identify and capitalize on opportunities to enhance systems and infrastructure, thereby fostering loyalty program activities.
• Partner with various teams to extend support to non-loyalty related initiatives and events when required.
• Develop people through effective performance management and ongoing feedback, focusing on fostering strategic thinking, development of talent, and succession planning across teams and disciplines.
• Shape culture of the team through action, presence, and reinforcement of behaviors.

Required

• 7 years of experience in loyalty, marketing, strategy, partnership management, business operations, or related area.
• 4 years of people leadership experience, with at least some of this experience directly leading people.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty programs, aviation, guest experience and platform development.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• Solid analytical background with proven ability to navigate complex datasets.

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

$141,600 - $219,400 / year

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

 

Note: We don’t typically hire at the top of the range.

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

 

• Free stand-by travel privileges on Alaska Airlines & Horizon Air with high priority status 
• Select number of confirmed travel credits provided annually 
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off 

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

Exempt
Full-Time
Regular
Management
7/5/2024
Seattle

We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.

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