Analyst digital marketing

Requisition ID: 849289 Position: Full-Time We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world. With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Wholesale team works with our customers one-on-one, developing professional relationships based on trust and care. GENERAL FUNCTION The Digital Marketing & Insights Analyst is integral to our goal of growing online sales for our portfolio via our e-retail and omnichannel wholesale partners. Assists the Sr. Manager in managing the performance marketing strategy for key Pure Play and Omnichannel customers (Amazon.com), and providing analysis to stakeholders to make fact-based decisions. The Analyst will strive to deepen our understanding of the wholesale eCommerce landscape, marketplace dynamics and trends in purchase behaviors. The role will be responsible for the assessment of marketing activities within the digital space informing the content development/creation, marketing investments and strategies for our brands on Amazon and other retailers. Major Duties And Responsibilities DIGITAL MARKETING

• Assist in planning, management, and reporting on performance marketing campaigns, in collaboration with agency and Amazon Advertising
• Support testing, reporting and optimization on paid media and co-op marketing to identify key levers and opportunities to grow online wholesale business
• Monitor eCommerce budget, ensuring alignment across sources. Contribute to evaluating performance, tracking spend, and reallocating based on performance and ROI
  

ANALYTICS & REPORTING

• Leverage digital research platforms (e.g. Stackline, Google, etc.) to conduct analyses to translate data into actionable insights
• Create recommendations based on data to support problem statements and current state measurement (e.g. market-share analysis, analysis of brand / product potential with a retailer, etc)
• Identify eCommerce trends and highlight key insights to inform of storylines to drive actionable insights
• Generate and compile performance marketing results in to monthly and quarterly data reports for internal and external business reviews
  

STRATEGY

• Support in creating long-term growth strategy for performance marketing with wholesale partners
• Recommend and contribute to analytical frameworks for assessing strategic initiatives (e.g., ROI, incremental growth)
• Contribute to understanding the marketing and sales relationship, and how marketing strategy can develop to support sales initiatives
  

PROJECT MANAGEMENT

• Manage asset flow between brands and Amazon and ensure timely updates of both marketing and product page/brand store assets
• Manage marketing calendar with brand for campaigns, investment priorities, and asset requirements
• Collaborate cross-functionally with the Brand, Product and Sales teams to consistently stay apprised of product lifecycle that will inform our paid search and media strategy
  

Basic Qualifications

• Bachelor's Degree in Business, Marketing, Economics or relevant experience
• 2+ years of experience working in e-commerce strategy, business intelligence, or digital marketing/analytics
• Strong analytical skills
• Highly organized, detail oriented, and marketing savvy thinker capable of building compelling stories
  

Preferred Qualifications

• Experience working in digital marketing, eCommerce
• CPG, retail or eCommerce experience
• Knowledge of marketplace management (Amazon, Walmart, etc.)
  

Pay Range: 70,694.72 - 107,515.03 Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email . We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.