Analyst, Product Marketing

Description

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.

We seek a creative, motivated product marketer to drive and deliver innovative product marketing to support Tableau, the #1 analytics platform. In this role, you will work cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.

Tableau is one of our generation's more storied and celebrated tech success stories. As a disrupter in the business intelligence industry, Tableau builds products that change how people think about data and analytics. Ease of use, staying in the flow of creativity, and empowerment all became synonymous with a brand that made visualizations fun, accessible, and powerful. But as the world moves to the cloud and organizations scramble to elevate data and analytics strategies, the current state of the business world has changed.

Our vision is to establish Tableau as the best analytics platform for all users everywhere. The Associate Product Marketing Manager is responsible for defining and championing the Tableau Platform for data professionals. This includes working cross-functionally to launch new compelling features, create effective messaging and content to land the Tableau story, and partner with community, digital, social and other marketing teams to win the hearts and minds of the data fam!

Tableau is moving, growing, and changing quickly; it is an environment you embrace. You will be exposed to many different projects and are excited to roll up your sleeves and get stuff done.

Position Summary:

Data Analysts are a core part of Tableau’s DataFam. They’re incredible professionals who glean valuable insights from data to inform better business decisions.

This role is responsible for defining and communicating the core value of Tableau for the data professionals, including analysts, data engineers, and data scientists. This includes working with the product team to understand the roadmap and product experience, plan releases for key and relevant features, and create the right messaging and content that can be leveraged by marketing and sales to tell the Tableau story to this distinct and crucial audience.

Responsibilities:

• Manage the overall positioning of Tableau for the data analyst, data engineer, and data scientist personas.

• Create product marketing materials ranging from demos to web copy, presentations, whitepapers, and more to deliver that message to the market

• Be the spokesperson and champion for the ‘data analyst’ persona for the entire Tableau sales and marketing organization

• Work with product management to understand and communicate the analyst vision, help shape the evolution of the product, and provide critical feedback

• Be a subject matter expert for Tableau, specifically the ‘data analyst’ persona and corresponding features & functionality

• Be a thought leader and act as a spokesperson for Tableau at events and with press and analysts

• Present to audiences at live meetings, webinars, and various Salesforce events

• Support the Tableau sales team with demos, presentations, and product knowledge

Required Skills / Experience

• 2+ years of experience in product marketing, product management, or solution engineering

• Strategic marketing skill set, able to hone in on the product's core value proposition and customer benefit

• Ability to work with product teams, think about the customer experience, and translate that into a go-to-market strategy

• Familiarity with the Data Analyst persona is a plus

• Excellent at driving cross-functional alignment, from working with product and engineering to sales and marketing.

• Excellent writing ability, including the ability to communicate technical concepts

• Enthusiasm for a fast-growing, fast-changing environment

• Tableau product knowledge or the ability to learn it quickly

• Strong presentation skills