Associate Director, HCP Marketing, Rare Disease

Job Description

About This Role

The Associate Director, HCP Marketing, Rare Disease - Friedreich's ataxia will be a critical role and visible leader within the Rare Disease Marketing Team, responsible for campaign development and execution, key messaging, and field implementation.

This position is responsible for analysis of insights to drive key strategic choices. This position will focus on professional promotion and responsible for shaping HCP strategy across field tactics, working in collaboration with omnichannel lead. The ideal candidate would have an expertise in developing compelling creative campaigns and HCP messaging, have a bold vision of how to execute HCP engagement and activations across digital channels, and is forward thinking about the future of HCP interactions. Additionally, this would work closely with the field teams and training to ensure alignment in strategies and tactics and optimal field deployment.

What You’ll Do

The ideal candidate will hit the ground running to lead HCP marketing efforts in a dynamic environment for a launch brand. They will cross-functionally develop strategic plans and identify expert external partners to execute key solutions to enhance HCP messaging and reach, including targeting and segmentation.

• Success in deep commercial marketing expertise, patient finding, and leading campaign development and implementation across the matrix
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility.
• Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
• Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Who You Are

You are passionate about HCP engagement and education with a high aptitude for science with strong analytics skills. Your strengths lie in creating compelling and innovative marketing materials, to drive informed decision making with HCPs. You understand how to win in rare disease and have successfully built and deployed strong HCP activations plans. You are highly collaborative working closely with field teams to ensure strategic and tactical alignment. Inquisitive by nature, you will enjoy thinking outside of the box and look for opportunities to push the organization in to the future. You thrive in a fast-paced, dynamic environment.

Qualifications

• Bachelor’s degree required; MBA preferred
• 7+ years of pharma or biotech commercial experience, minimum 5 years of marketing or marketing adjacent experience
• Ability to analyze data and insight to create compelling messages
• Must exhibit leadership skills and have an ability to influence without authority
• Self-starter who functions well both independently or within a team. People management experience is a plus
• Strong agency management capabilities
• Acts as lead of key vendors, including assessments and RFP decisions

Preferred Skills

• Rare Disease experience a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.