Brand Strategist

We’re looking for a talented brand strategist with a trained, sensitive eye for consumer insights that inspire creative ideas that make people stop, think, smile and believe.

At Yamamoto, your opinion will be valued and respected, and you’ll play a vital role in helping the agency arrive at its most powerful creative work.

You’re the right person for the job if you have a proven blend of analytical and intuitive skills, consumer research experience, principles and pragmatism, thoughtfulness, and oratory power.

The Brand Strategist is a committed, enthusiastic thinker who:

• Thinks on behalf of the consumer to guide relevant, impactful brand strategy
• Evaluates competitive landscapes and target audiences to find an ownable strategic position
• Refines and condenses research based insights, while working closely with creative leadership to arrive at strong, succinct strategic POVs
• Collaborates well with clients and account and creative teams

The Brand Strategist has an innate understanding of brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions and consume information. This person will be a vital member of the agency team and will play an essential client-facing role in gathering direction and presenting our strategic thinking.

Strategy

• Work with account teams to identify client business objectives and marketing goals and articulate key messages for assigned clients
• Uncover the needs, wants, concerns and touch points of the target audience
• Gather category information, conduct primary and secondary research, develop user profiles and personas, mine social media
• Work closely with external partners and platforms to generate effective research

Brand

• Provide strategic direction for clients’ brands
• Appraise clients’ current corporate and product/service brand equities
• Analyze competitors and categories in order to propose or challenge brand opportunities
• Identify relevant trends in global consumer or business culture
• Conduct brand analysis and bench-marking
• Conduct quantitative and qualitative research to extract insights that shape strategy
  • Conduct stakeholder interviews
  • Create online research questionnaires guiding primary research
• Develop customer journey maps/experience maps to identify brand experience gaps and create better alternatives

Agency Corporate Responsibilities

• Agency Representative in the Community – Represent Yamamoto positively in the business and advertising communities
• Agency Growth – Assist in pursuing new opportunities with assigned clients and new business initiatives
• Agency Commitment – Demonstrate loyalty to the agency
• Agency Culture – Demonstrate agency core values: curious, creative and courageous
  • Curious: We never stop learning or exploring.
  • Creative: We light up the room with engaging imagination.
  • Courageous: We are fearless and are up for any challenge.

• Have 4 to 8 years of agency experience
• Have the proven, highly developed interpretative skills needed to distill research into insights
• Can translate a fascination for human behavior and culture into great strategy
• Take pride in crafting a killer creative brief