Digital content coordinator

The Madison Museum of Contemporary Art (MMoCA) seeks candidates for a full-time Digital Content Coordinator. This position is responsible for maintaining the Museum’s digital presence by creating content for social media, updating the website, and implementing digital advertising and email campaigns. This position partners with the communications department’s marketing and public relations functions in order to promote the Museum by developing and maintaining an immersive digital experience for various audiences through appropriate platforms.The Madison Museum of Contemporary Art is an independent, nonprofit organization that presents exhibitions by local, regional, national, and international artists. MMoCA exhibits, collects, and preserves modern and contemporary art to provide transformative experiences that educate, reflect, and inspire us as individuals and as a community.Essential Duties and ResponsibilitiesPlan, create, and execute engaging digital and video content for use on MMoCA’s website, email communications, and social media platforms.Identify new content opportunities by collaborating with the various Museum departments, as well as external partners, including colleges and universities, local arts organizations, and civic organizations.Create, coordinate, edit, and post video content for education programs, such as virtual artist talks and virtual education series, including creating intro- and outro-slides, with guidance from the Director of Communication.Develop and implement a content editorial calendar to manage content and plan specific, timely, digital campaigns that communicate the Museum’s mission and drive engagement across all platforms.In conjunction with the Director of Communications, develop and maintain the content for the digital content calendar to ensure regular updates to all channels and to take advantage of marketing and outreach opportunities.Attend MMoCA events, exhibition openings, and education programs to contribute live digital content to social media channels and record additional content for archival and website use.Research and recommend updates and revisions to the MMoCA website, including enhancing inclusion practices within the platform.Create and execute graphics for digital marketing campaigns and signage, coordinating with contracted graphic designers as needed.Monitor the Museum’s website and social media traffic, respond to feedback, and implement content/design changes based on analytics.Track website and social media traffic data on Museum exhibitions and education programs and present data to the Development Department as needed for regular reports to funders.Access analytics programs for Google, Facebook, Instagram, YouTube, and other digital platforms to assess outreach and audience development.Keep up to date on digital content trends, including related technology and delivery strategies, to maintain relevance of the Museum’s social brand.Develop and maintain a Social Media Protocols document.Assist in various marketing and development activities, both onsite and off, as needed.Monitor and update SEO efforts.Work with Interns and Limited Term employees assigned to the Communications department on social media or digital content projects.Participate in the Mentorship of Teen Forum members.Contribute to MMoCA’s initiatives to expand and advance diversity, equity, accessibility, and inclusion.Help staff Art Fair on the Square as needed, alongside other MMoCA colleagues, for the Art Fair weekend in July.Qualifications (Education, Experience, Skills, Certifications, Licenses)High school diploma or equivalent required; post-secondary education in digital marketing, digital media production, communications, journalism, art history, visual art, or closely related field preferred.Excellent writing, editing, and content design skills to create and publish content.Demonstrated experience coordinating multiple digital projects in a production environment using numerous distribution channels such as web pages, e-newsletters, and social media.Excellent project management skills/detail oriented.Familiar with WordPress and Adobe Creative Cloud products, as well as social media publishing tools, reports, and metrics.Ability to deliver quality work on tight deadlines.Highly organized with strong communication and interpersonal skills.Desirable skills include photography, graphic design, and video production.Experience with paid social content promotion and targeting.Knowledge and interest in Contemporary Art.Experience and/or interest in the visual arts.Aptitude to be appreciative of multiple diverse perspectives, and a commitment to MMoCA’s initiatives regarding diversity, equity, accessibility, and inclusion.Work Environment and Job SpecificationsThe work environment and job specifications listed below are representative of those that must be met by an employee, with or without accommodation, to successfully perform the essential functions of this job.Primarily perform work in an office environmentFrequently move around the office and access or use computers, office equipment, telephone, and any other pertinent supplies, space or equipment used to perform the duties of the position.Work with frequent interruption.Sit for long periods of timeLift and/or move up to 10 pounds and occasionally lift and/or move up to 20 poundsTravel occasionally for events, meetings, etc.Compensation and benefitsStarting annual salary is $36,000 (consideration may be given for relative, direct experience beyond the minimum requirements). This full-time position includes an excellent benefits package, as well as a generous Paid Time Off (PTO) bank and 11 paid holidays.How to ApplyCandidates are asked to submit a resume, a portfolio of their work (such as a website, pdf, video reel, or YouTube channel), and a statement of interest that covers why they are interested in this position at MMOCA and highlights their relevant skills or experience. This could be a written cover letter, video of you speaking, or a recorded audio file. Submissions are to be sent to by May 31, 2024. Application review will begin upon receipt.The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. MMoCA is an Equal Opportunity Employer. It is our policy to administer all of our employment practices, including those pertaining to recruitment, hiring, placement, transfer, promotion or demotion, rates of pay or other forms of compensation, layoff or termination and selection for training in a nondiscriminatory manner without regard to race, color, religion, sex, age, handicap or disability, sexual orientation, national origin, or any other basis prohibited by applicable federal, state, or local fair employment laws or regulations.