Digital marketing manager

Full job description

Klein Tools is a dynamic, fast-paced and results driven company dedicated to launching hundreds of innovative products each year. Are you ready to make an impact?
Perks for you include:

• Paid Vacations & Holidays
• Profit Sharing & Matching 401(k)
• Health Insurance (Medical, Vision, & Dental)
• Discounts on Klein Tools products
• Education and Professional Development Assistance

As the Digital Marketing Manager you will lead the strategy, direction and execution for critical digital marketing channels including social media, email and ambassador/influencer marketing. This role is responsible for driving the content calendar, planning and curation of content needs, developing channel strategies for multiple consumer journeys, developing key ambassador/influencer partnerships, identifying and reporting KPIs and the continued optimization of effective channel marketing strategies.
1. Lead digital content and community-building strategies in channels including but not limited to Facebook, Instagram, TikTok, email, etc.
2. Under strategic direction of VP Marketing, drive planning and execution of brand ambassador/influencer and industry thought leader initiatives. Seek out and build relationships with content creators aligned with Klein objectives.
3. Manage email campaign planning and execution as part of integrated channel marketing strategy, incorporating other channels to strategically grow CRM database with target audiences.
4. Responsible for ensuring channel content calendar is complete and visible to cross-functional partners. Collaborates with Product Marketing teams to ensure key initiatives and new product launches are prioritized within calendar planning.
5. Leads development, curation and execution of content to attract, engage and retain visitors and promote sales, encompassing multiple consumer journeys in various stages.
6. Conduct market research and competitive analysis to identify trends, opportunities, and best practices in digital marketing, sharing with cross-functional teams to influence and impact evolving strategies.
7. Monitor and report on key metrics and analytics to evaluate the performance of channel marketing initiatives and make data-driven recommendations for improvement. Research emerging channel platforms and evaluate, making recommendations for incorporation into Klein marketing channel strategy.
Your main focus:

• Quality
• Customer Obsession
• Innovation
• Ownership
• Teamwork

Klein Tools is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For candidates with disabilities and needing assistance, please email us at .