Digital Marketing Manager - with Great Benefits

We are on the lookout for a competitive Digital Marketing Manager to join our awesome team at NRG in Houston, TX.
Growing your career as a Full Time Digital Marketing Manager is an awesome opportunity to develop exceptional skills.
If you are strong in cooperation, critical thinking and have the right personality for the job, then apply for the position of Digital Marketing Manager at NRG today!

As an NRG employee, we encourage you to think creatively and proactively about your career choices. Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge. Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future! Job Summary: The Digital Marketing Manager is responsible for setting the vision for digital initiatives and translate business objectives into actionable recommendations, requirements, and solutions. You will serve as a trusted advisor to Marketing Managers, Program Managers, Business owners and Stakeholders to define, deliver and measure digital strategies. We are looking for someone who is an enthusiastic champion of emerging technology and its use to enhance the digital customer experience. Essential Duties/Responsibilities:

• Develop detailed project plans, provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress, and utilize industry best practices, techniques, and standards throughout entire project execution
• Analyze trends to through data analysis and customer journey mapping to deliver digital experiences that meet business goals and objectives
• Monitor and adapt the digital presence quickly to changing customer behaviors, marketplace dynamics, brand evolution, competitive landscape and industry trends
• Evaluate new technologies and market opportunities as they emerge and guide stakeholders to digital strategies that will have a meaningful impact to the bottom line
• Develop frameworks to help clients refine and evolve their digital marketing strategies
• Engage with cross-functional teams to prepare strategic plans, go-to-market strategies, budgets, timelines, customer journey maps, POVs, technical designs, customer journey mapping, persona development, touchpoint strategies and digital briefs using the discovery and requirements gathering process, research, analytics, and other metrics to drive the solution architecture
• Provide vision, clarity, thought leadership and plans of action to realize the digital landscape for projects and initiatives
• Work directly with selected lines of business to develop strategies for taking the offerings into digital environments; identify digital marketing, service innovation and customer engagement opportunities and cultivate those opportunities into acquisition
• Partner closely with stakeholders in developing their digital roadmaps
• Proponent of user-centric strategy design and decision-making; lead and inspire the conception of breakthrough digital ideas
• Assist digital initiatives into a focus for organic channel growth
• Work between marketing, technical, strategy, and design teams to support SEO initiatives
• Perform other duties as assigned

Working Conditions:

• Open office environment (when return to 'normal' working conditions commences); current office environment is hybrid
• Some overtime required as special projects arise
• Must be able to exchange accurate information via email, over the phone, and face-to-face

Minimum Requirements:

• Bachelor's degree
• 6+ years in digital marketing
• 3-5 years managing multiple "clients" and priorities
• 2-3 years in project management

Additional Knowledge, Skills and Abilities:

• Ability to excel in an agile environment, particularly with Kanban
• Ability to thrive in a challenging, fast-paced environment
• Ability to think strategically and react quickly to provide solutions and results
• Solid business acumen and problem-solving skills
• Strong understanding of cross-channel promotion and campaigns
• Serve as resource on emerging digital trends, ideas and best practices
• Steward of budgets, timelines, objectives and goals for all digital initiatives
• Knowledge of marketing automation, enterprise CMS platforms, CRMs, the waterfall and agile development cycles and back-end systems and processes
• Knowledge of web analytics
• General understanding of complex online sales processes
• Organic and Paid cross channel analysis and optimization
• SEO technical site audits and technical backlog creation
• Organic channel content planning and SEO content development management
• Organic channel site design analysis and recommendations
• Backlink development programs
• Strong attention to detail, organization and time management skills
• Able to multitask and work well under the pressure of deadlines and shifting priorities
• Persistence, resourcefulness, drive, and ability to work proactively and independently
• Ability to nurture effective working relationships with all levels of management, employees and vendors
• Must possess excellent oral and written communication skills
• Possess a high-level of interest in online technology and digital best practices
• A basic understanding of website architecture and user experience
• Ability to work successfully in a matrixed organization with competing priorities
• Able to coordinate and motivate cross functional team members not under his/her direct supervision

Physical Requirements:

• Occasionally requires lifting as appropriate to perform duties and responsibilities

Why NRG is a great place to work:

• Great company culture!! Voted as a BEST employer by Forbes
• A competitive total compensation package, including annual incentive and/or commission
• Stock Purchase Plan
• Benefits on the first day of employment - Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.
• Company-paid life insurance and disability insurance
• 401 (k) plan to help save for retirement
• Generous PTO plan, plus 8 company holidays, and 3 floating holidays
• Numerous discounts, including electricity discounts on NRG brands

#LI-GS #CB-GS NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.

Benefits of working as a Digital Marketing Manager in Houston, TX:

● Learning opportunities
● Advancement opportunities
● Attractive package