Director of Marketing - Hiring Now

We are looking to hire an energetic Director of Marketing to join our vibrant team at Sapiens in Rochelle Park, NJ.
Growing your career as a Full Time Director of Marketing is a great opportunity to develop exceptional skills.
If you are strong in people management, planning and have the right initiative for the job, then apply for the position of Director of Marketing at Sapiens today!

Overview:

Sapiens is looking for a marketing director to develop and execute a strategic marketing plan and to spearhead the marketing activities for the company in North America. This role will support the growth and profitability of key regional market segments in line with the business objectives. This person will be responsible for the messaging and positioning for a set of products and services. This individual will be responsible for the design, implementation, and execution of marketing campaigns for a specific product portfolio and market segment. This individual will work closely with marketing managers and the sales team to promote lead generation and create cross-sell/sell opportunities.

The position requires a deep understanding of marketing, of the U.S. financial services market, preferably of the Property & Casualty and/or Life & Annuity insurance markets. This individual is expected to serve as a focal point for all marketing activities at a regional level & develop robust knowledge of all product lines/services.

 

Key Responsibilities:

• Use market insights to understand buying personas, create value-added messaging, enable sales, and develop go-to-market strategies to sell product offerings
• Execute successful integrated marketing campaigns across all channels with tight linkages to sales.  Work together with sales, product leads, and corporate teams to develop, plan, and campaigns.
• Develop a content, thought leadership, and media strategy to support the marketing efforts planned. Lead all aspects of content creation, development, and delivery to drive increased market awareness and lead generation.
• Assist with the planning and execution of industry tradeshows, executive conferences, and customer events.
• Enable sales and customer success teams with promotional marketing assets and presentations to advance sales cycle
• Monitor efficiency and effectiveness of marketing activity and adjust marketing plans accordingly.
• Monitor industry trends and competitor activities.

 

Requirements:

• At least ten years of experience in similar roles with leading high-tech companies; must-have background in the Insurance/Financial Services sector and B2B experience.
• Strong interpersonal skills in leading and interworking with remote teams.
• Excellent presentation development and PowerPoint skills
• Proven track record in creating and implementing successful strategies to generate market demand.
• Very strong communication skills, both written and verbal.
• Self-motivated, pro-active and enthusiastic, while also maintaining a very "hands-on" approach.
• Experience with CRM and marketing automation platforms. Understanding Marketo, HubSpot and Salesforce.com a plus.
• Bachelor's degree in Marketing, Business, or a related field.

 

Sapiens is an E-Verified & Equal Opportunity/Affirmative Action Employer, M/F/D/V. 

Benefits of working as a Director of Marketing in Rochelle Park, NJ:

● Company offers great benefits
● Advancement opportunities
● Competitive salary