DESCRIPTION
The Creators team goal is to make Amazon the Earth’s most desired destination for commerce influencers, associates (publishers, bloggers, and more) and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators’ sense of community, fandom, credibility, and provide positive feedback loops. The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators at scale and provide the resources, education and inspiration they need to build their businesses on Amazon.
The Fashion and Fitness Lead in the Creator Marketing team will work with retail category teams to leverage the influence and scale of Creators to drive shared goals. The Fashion and Fitness Lead will work with Creators and Retail leadership to set the vision for marketing programs and opportunities between the organizations, while utilizing existing workstreams to amplify current efforts. As the lead, you will be responsible for the strategy, experimentation and execution to drive Fashion and Fitness growth for Amazon through the Creator channel. You will scale winning strategies and set the direction on how teams can better partner with Creator marketing.
You will own the vision and framework for the marketing efforts, establish financial guardrails, measurement and experimentation mechanisms and scale opportunities to drive business outcomes. You will influence partner teams to leverage the Creator channel to help drive trend and brand affinity, amplify existing programs and introduce new customers to Amazon. You will identify opportunities in the Fashion and Fitness categories that will inspire our Creators, providing additional benefits to help them maximize earnings or fame and love within the Creator programs. As an Individual Contributor, you will work cross-functionally across all of marketing, product, BD, and retail to design, develop, and deliver transformative marketing strategies, highlighting Creators as a source of growth and opportunity for retail categories.
Key job responsibilities
- Own and execute the strategic vision for the Creator led Fashion and Fitness marketing programs
- Identify and up level existing Creator / Fashion and Fitness workstreams to drive business results
- Develop and measure experiments, utilizing results to identify opportunities. Synthesize key insights to help make future investment and resourcing decisions
- Partner with Fashion and Fitness teams on their existing programs, identifying opportunities to layer in Creators to drive amplification and scale (i.e. NYFW events, new brand launches).
- Leverage analytics and data across both teams to inform and drive business decisions
We are open to hiring candidates to work out of one of the following locations:
New York City, NY, USA
BASIC QUALIFICATIONS
- 9+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience managing engagement focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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