Head of Content Marketing

Job Description

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

Key Responsibilities:

• Content Strategy
• Build a high-level content strategy to be implemented across all platforms: Web, Lifecycle, Organic Social, SEO, Influencer Marketing
• Formulate quarterly content strategies derived from the annual strategy, highlighting critical dates, target audience messaging, and product launches
• Content Production
• Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes, and maximizing output
• Identify, audit, and engage with influencers to: (1) create content for all channels; (2) boost brand awareness; and (3) increase brand trust and loyalty Lifecycle Marketing (CRM)
• Lead the development of the customer journey by defining communications with prospects and current consumers through: ○ SMS ○ Promotional Emails ○ Newsletter
• Insights, Learnings, Recommendations, and Optimizations
• Lead and manage weekly reporting process to educate all teams on which content is moving the needle and what content needs improvement
• Create a monthly all-hands team regroup on content performance
• Present high level insights and growth metrics to executive leadership when needed
• Platform Management/Direction
• Social Media: Deepen Boost’s presence and engagement across all relevant social media platforms; remain updated with latest trends, ensuring strategies are always ahead of what’s next
• SEO: Facilitate and oversee in-depth keyword research to identify new opportunities and refine existing content strategies. Conduct regular competitive analyses to identify gaps, opportunities, and potential areas for improvement in the SEO strategy. Conduct a detailed technical SEO audit of Boost’s sites, and from there identify any issues that may affect search engine visibility and user experience
• Web: Collaborate with the brand and dev teams to ensure Boost’s site UX follows content guidelines and SEO best practices

Skills and Qualifications:

• Content Strategy: Developing and executing a content strategy aligned with organizational goals, audience needs, and industry trends
• Leadership: Ability to lead and manage a team of content creators, editors, and strategists, providing guidance, feedback, and support
• Creativity: Generating innovative and engaging content ideas across various formats and platforms
• Content Production: Proficiency in content creation, including writing, editing, graphic design, video production, or multimedia content
• SEO Knowledge: Understanding of search engine optimization (SEO) best practices to optimize content for visibility and ranking
• Analytical Skills: Analyzing content performance metrics and using data-driven insights to refine content strategy and improve results
• Project Management: Organizing and managing content projects, including timelines, resources, and budgets
• Communication Skills: Clear and effective communication skills, both written and verbal, to collaborate with team members, stakeholders, and external partners
• Adaptability: Ability to adapt to changing priorities, industry trends, and audience preferences
• Brand Awareness: Maintaining consistency in brand voice, tone, and messaging across all content channels
• Strategic Thinking: Developing long-term content plans aligned with overall business objectives and audience needs
• Content Distribution: Understanding of content distribution channels and strategies to reach target audiences effectively

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

This will be posted for a minimum of 3 days or until the position is filled.