Managing Director, Marketing & Society Outreach

Managing Director, Marketing & Society Outreach [JRP-06161]

Petree Partners is conducting a search for one of its clients who is seeking a Managing Director, Marketing & Society Outreach. In this role, you will direct, develop, implement, and facilitate marketing strategies, activities, and policies. You will play a crucial role in the promotion and advancement of our client’s mission through strategic marketing, digital strategy, and communication. The selected candidate will be an effective communicator with a positive and driven attitude.

RESPONSIBILITIES:

• Develop global marketing strategy to maximize and monetize multi-channel marketing platforms, including digital, social, web, print, video etc.
• Develop and optimize multi-channel marketing strategies, including web, print, radio, and television
• Manage marketing team to align service offerings to align with global marketing strategy
• Define current and new target markets and analyzes Organization’s market share compared to its competitors
• Collaborate with Organization leaders to leverage successful programs, and systematize work flows to easily enable expansion in new markets
• Forecast and review marketing goals and develop and maintain budget
• Develop digital strategy to utilize advertising, social media, and engagement (in partnership with the Managing Director Global Operations)
• Manage team and outsourced marketing agency to develop collateral for tradeshows, campaigns, events, publications, and other marketing initiatives, including creating layouts and oversee releases
• Plan, evaluate, and implement membership engagement and retention programs using advertising, collateral, industry events, tradeshows, and promotions
• Direct website updates, planning, content, design, and optimization to reflect relevancy, dependability, and precision of Organization’s goals
• Analyze market trends and adjust marketing and sales strategies to meet changing market
• Collaborate with cross-functional teams to align strategies with demand in the marketplace for updates and new releases
• Attend yearly tradeshows (oversee organization booth design/layout, furniture orders, graphics, marketing materials, messaging, and sponsorship)
• Build meaningful connections and encourage community member engagement through marketing efforts
• Routinely present and communicate with Executive Director and Board of Directors re marketing strategies, goals, and status of efforts
• Cultivate a positive environment that empowers the team to excel

REQUIREMENTS:

• Bachelor’s degree in Marketing or related field
• Minimum of 15 years of applied experience as a Marketing professional, with at least 5 years of experience in a supervisory role
• Strong skills in MS Office with emphasis on Excel
• Computer literate and able to adapt easily to different and complex computer applications
• Strong written and verbal communication skills
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.)
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
• Proven experience of project management and web design best practices
• Proven ability in planning, negotiating, organizing, and marketing
• Excellent organizational, project management, and data analysis skills
• Experience with Adobe Creative Cloud is preferred
• Trade show marketing or planning experience is preferred
• Experience with publications and press releases
• Detail-oriented with demonstrated effective follow-through skills
• Effectively manage and prioritize multiple tasks and execute projects independently while meeting simultaneous deadlines of a variety of projects

Equal Opportunity Employer