Marketing Director

Position: Marketing Director Are you excited to start each day at work? We believe life's too precious to begin with dread. Join us where every day is an opportunity to thrive. At our boutique family law firm, we pride ourselves on creating a workplace where you'll eagerly anticipate coming in each morning. Our firm culture is more than a priority; it's our heartbeat. We invest not just in our firm's growth, but in the growth and well-being of each team member. Here, you'll find a collaborative and creative environment where we support each other's professional development while collectively serving our clients. About Us: We specialize in family law, particularly in navigating divorces with empathy, collaboration, and respect for our clients' values. We believe divorce doesn't have to mean warfare; it can be a transformative journey towards a hopeful future. Our mission is to empower our clients, offering them options that align with their core values as they embark on their next chapter. Position Overview: As our Marketing Director, you'll play a pivotal role in shaping and executing comprehensive marketing strategies aligned with our firm's mission and objectives. We're seeking a collaborator at heart, someone passionate about leveraging their expertise to drive our firm's growth and visibility. Responsibilities: Marketing Strategy: Develop and implement holistic marketing strategies in alignment with firm goals, identifying target markets and practice areas for focused efforts.
Budget Management: Efficiently manage marketing budgets to ensure cost-effective campaigns and targeted return on investment.
Analytics and Reporting: Utilize data analytics to measure marketing effectiveness and provide regular reports to firm leadership.
Vendor Management: Oversee relationships with marketing vendors and ensure seamless support for firm initiatives.
Branding and Positioning: Safeguard and enhance the firm's brand identity across all channels, ensuring consistent messaging and visual representation.
Digital Marketing: Lead digital marketing efforts, including website management, SEO, content marketing, email campaigns, and online presence optimization.
Content Creation: Oversee the creation of engaging content across platforms to establish the firm's authority and thought leadership.
Events and Community Engagement: Plan and execute participation in industry events, conferences, and community sponsorships to enhance visibility and professional relationships.
Client Development: Implement strategies to nurture client relationships, enhance retention, and drive referrals.
Market Research: Conduct analyses to identify growth opportunities and maintain a proactive strategic approach.
Print Advertising and Media Coordination: Oversee print marketing efforts and coordinate media appearances to maximize visibility.
Client Referral Program: Develop and maintain professional referral programs to drive client engagement and retention.
State Bar Compliance: Ensure compliance with advertising regulations and submit materials for review as required.
Technology Utilization: Optimize the use of marketing technology tools to streamline operations and enhance effectiveness.
Team Leadership: Inspire and support the marketing team to foster a collaborative and high-performing environment. Qualifications: Minimum 5 years of experience in legal or professional services marketing, demonstrating a track record of success.
In-depth knowledge of the legal industry, preferably within family law, and proficiency in various marketing channels.
Strong leadership and communication skills, with the ability to collaborate effectively across teams and with external partners.
Analytical mindset with a focus on data-driven decision-making and innovation.
Familiarity with legal profiles, directories, and industry trends is advantageous.
Passion for staying abreast of industry best practices and innovations. About Our Benefits: We offer a comprehensive benefits package, including paid holidays, PTO, health insurance, life and AD&D insurance, 401(k) benefits, and more. Additionally, we support remote and hybrid work arrangements for most positions. Join Our Team: If you're passionate about making a difference and thrive in a collaborative environment, we want to hear from you. Come be a part of our team and help us redefine the approach to family law.
Employment Type: Full-Time
Salary: $ 57,000.00 175,000.00 Per Year