Marketing Manager

Company Overview: Essen Health Care is a growing community healthcare network provides high quality, compassionate, and accessible medical care to some of the most vulnerable and under-served residents of New York State. Guided by a ‘population health’ model of care, Essen has five integrated clinical divisions offering services in primary & specialty offices, urgent care centers, and nursing homes, as well as house calls for home bound patients; all clinical services are also offered via telehealth. Our Care Management division supports patient-centered care through care coordination, complex care management and helping address health-related social needs.

Founded in 1999, Essen provides care in all five boroughs of New York City, with a primary focus in the Bronx. Staffed by over 300 primary and specialty care physicians and advanced clinicians, Essen Health Care is one of the largest, most comprehensive private medical groups in New York City. Essen maintains a Clinical Information Services team that maintains our enterprise-wide electronic medical record system, data repository, clinical analytics and population health capabilities. Our Community Services teams creates and sustains relationship with community organizations and agencies and health plans.

Essen is dedicated to ensuring the quality of care for all patients and has been designated ‘Level 3 Patient Centered Medical Home’ by the National Committee for Quality Assurance. Essen has won awards for its patient care innovations and recently launched Intention Health Ventures to develop and commercialize our technology innovations.

Essen Health Care is looking for a Marketing Manager to take ownership of our digital marketing operations and channel management. In this role, you will support the execution of outbound marketing campaigns, manage our marketing calendar and projects, maintain our marketing tools and tech stack, and collaborate with various stakeholders. Your expertise in digital marketing will be instrumental in recommending ways to maximize the value and effectiveness of our digital channels.

We are looking for a proactive and strategic ‘doer’ who is organized, detail-oriented, and resourceful. The ideal candidate should have experience developing and executing successful marketing campaigns across various digital channels. This is an in-office position so the candidate should be comfortable with coming into the office five days a week.

· Own the marketing calendar and ensure the timely execution of campaigns, coordinating with cross-functional teams to meet deadlines.

· Manage and execute outbound marketing campaigns across various digital channels, such as email, paid social media, SEM, and content marketing.

· Maintain and optimize our marketing tools and tech stack, ensuring they are up-to-date, effectively integrated, and that we are taking advantage of automation capabilities.

· Monitor and analyze digital marketing metrics across our website and marketing campaigns, deliver KPI reporting, and provide actionable insights to enhance campaign performance.

· Work with agency partners and other vendors to develop and execute new digital marketing campaigns to support business needs.

· Implement website updates, landing page optimizations, and user experience enhancements to drive engagement and goal conversion on our marketing site.

· Maintains current knowledge of trends and developments in online marketing.

· Remain flexible to accommodate additional tasks as directed by supervisors.

· 3-5 years of experience in digital marketing at an Agency or Client side.

· Experience managing end-to-end marketing campaigns.

· Strong project management skills and ability to work proactively.

· Ability to understand translate business needs into KPIs that can be measured and reported on.

· Experience working in Google Analytics, Google Ads, Meta Business, Bing and be proficient with PM applications such as Monday.com and/or others.

· Healthcare marketing experience.

· Worked with Salesforce / Marketing Cloud Intelligence

· Expertise in taking a single topic/idea/theme and running relevant campaigns across a variety of marketing channels.

· Familiarity with SEO and content marketing best

Salary: $65,000-$90,000

Essen Health Care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.