Marketing & Sales Data Specialist

Company : Yoh

Job Type : Full Time

Pittsburgh, Pa

Number of Applicants

:

000+

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Job Description - Marketing & Sales Data Specialist

CONTRACT POSITION W2
ON-SITE POSITION IN PITTSBURGH, PA 15275
PAY RANGE UP TO $75.00 PER HOUR (DEPENDING ON EXPERIENCE LEVEL)

Marketing & Sales Data Specialist needed in Pittsburgh, Pennsylvania 15275 for a long-term contract opportunity with Yoh's client.

The Big Picture Top Skills You Should Possess:

Marketing and sales data roadmap
Requirements definition
Metric analysis
Data cleansing
Customer data platform such as Adobe Experience Platform

What You will Be Doing:

Coordinate development of the data roadmap including identification, collection, and unification of Marketing and Sales data for use across marketing technology products.
Work cross-functionally with Digital Marketing, Sales, and Data Science to identify data needs, define requirements, and leverage data systems to drive efficiency and revenue.
Lead all aspects of global data privacy compliance for the Digital Marketing and Sales enterprise.
Lead project discovery, requirements definition, metrics analysis, and works with IT and business teams to facilitate development of new capabilities in Data Management. Develops the product and feature roadmap for data use in Marketing and Sales solutions
Identifies, collects and on-boards 1st party, 2nd party and 3rd party data. Responsible for the enhancing, scaling, optimizing and adoption of product area capabilities across business divisions
Deploy capabilities for customer matching across various data sources
Manage and evaluates new technologies for building and activating audience segments and data insights
Develop strategy for enrichment, normalization and cleansing of data
Responsible for global data privacy compliance across Digital Marketing. Ensure data accuracy, integrity, and compliance with data privacy regulations such as GDPR and CCPA.
Define metrics and dashboards for measurement and tracking of data health. Performs business and financial analysis, monitoring, and reporting. Builds cases to support new capabilities with validated revenue and profitability gain.
Develop strategies and capabilities to use artificial intelligence and machine learning for management of data
Research competitor dynamics and capabilities, voice of the customer and customer wants/needs; subject matter authority in the area of customer data
Work cross-functionally to ensure on time and quality delivery of initiatives by balancing the business needs versus technical constraints, and identifying issues and risks to drive solutions
Perform marketing maturity evaluations across businesses and regions to assess data quality and readiness for utilization of data for marketing purposes
Interact with Sr. Manager/Director/Sr. Director Leadership; leads by influence, engages with cross-functional teams; supports continuous improvement
Coordinate among internal partners to ensure alignment of objectives with company goals

What You Need to Bring to the Table:

Bachelor's Degree in a relevant field
Minimum of 2 years related experience (Data Systems, Marketing and/or Sales Technology, Data Privacy, or Digital Product Management)
Proficient in Data Systems
Experience with Adobe Experience Platform, or other customer data platform, preferred
Experience with Demandbase, or other account-based marketing platform, preferred
Proven record to bridge the gap between IT and Marketing and communicate fluently across both technical and business audiences
Outstanding verbal/written communication skills including facilitation and consensus building skills
Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project
Collaborate with cross-functional areas (IT, Business Marketing, Sales, eBusiness, Digital Marketing, Finance) and third-party vendors throughout project definition and execution.
Able to establish relationships with key individuals for efficient partnership
Develop and present communications, frequently to senior leadership, communicating the desired message, at the appropriate level, for the right recipient
Possess a combination of business and technical skills they will apply as part of the team to achieve the role's objectives.

What's In It For You?

We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh's network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh's extensive talent community that will provide you with access to Yoh's vast network of opportunities and gain access to this exclusive opportunity available to you.

Medical, Dental & Vision Benefits
401K Retirement Saving Plan
Life & Disability Insurance
Direct Deposit & weekly ePayroll
Employee Discount Programs

Opportunity is Calling!

Apply Now for the Marketing & Sales Data Specialist position in Pittsburgh, Pennsylvania 15275 on a long-term contract opportunity with Yoh's client.

Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK. Find out more here! Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply. Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Visit to contact us if you are an individual with a disability and require accommodation in the application process.