Outreach Specialist

SUMMARY OF THE JOB:  

This position requires the ability to market, communicate, cultivate interest, and promote Hallmark University’s post-secondary degree programs to high school students, teachers, guidance counselors, and principals in assigned territories. The Outreach Specialist must conduct market research, study academic programs offered, and build effective partnerships within their community and local high schools. In addition, the OS is responsible for scheduling and executing effective interactive presentations and meetings, generating prospective student inquiries and applications from quality inquiries developed, and participate in campus events and other activities that support the Admissions team in fostering excellent service, campus growth, and student success. 

The Outreach Specialist must be adept in delivering a comprehensive overview of Hallmark University’s academic programs and accurately communicate student and alumni outcomes. 

ESSENTIAL FUNCTIONS:  

• Manages high school territory by developing and building rapport with a variety of departments/administrators and executing a comprehensive marketing plan to promote Hallmark University to create brand awareness, generate workable inquiries, and assist students to explore Hallmark’s programs. 
• Identify and segment target employers in your territory and work towards building a partnership.
• Develop and implement comprehensive B2B marketing strategies to promote our educational programs and services to human resource designee to match and partner or even offer if no benefit is offered to bring added value to their current education benefits plan. 
• Establish and nurture relationships with key decision-makers in targeted businesses and industries. 
• Coordinate and participate in networking events, conferences, and trade shows to promote our institution and its programs. 
• Meets annual visit and presentation plans through scheduling and conducting dynamic multimedia presentations in appropriate classes showcasing features and benefits to collect quality workable inquiries and meet inquiry and applications goals for dedicated campuses. 
• Identifies appropriate students to schedule an appointment with Admissions Professional, which may include calling, contacting, and setting an appointment. 
• Works with admissions to follow-up with applied students that have not yet started school to enhance student engagement and foster student success in the matriculation process. 
• Participates in on-campus events, open houses, meetings, and observations as requested to stay connected to the campus community and provide support and high school expertise and leadership when needed. 
• Generates referrals from all outreach initiatives. 
• Attends community events – including but not limited to college fairs, business forums and campus sponsored initiatives with the purpose of generating inquiries and referrals. 
• Maintain a high level of product knowledge about Hallmark’s academic programs in relation to industry needs and student outcomes. 
• Participates in High School Senior recruitment events which may include periodic evening or weekend events. 
• Outside sales experience helpful, results-oriented, and independent work ethic are essential. 
• Supports all inside university recruitment efforts. 
• Other duties as assigned. 

 
PROFESSIONAL/PUBLIC ACTIVITIES:  

• Continuing professional development 
• Must participate in the Hallmark Character program. 

KNOWLEDGE/ SKILLS/ABILITIES:  

• Excellent communication and interpersonal skills. 
• Ability to work with people from a variety of social, economic, and cultural backgrounds. 
• Ability to manage multiple tasks, work independently, problem solve, demonstrate sound judgment, and successfully meet deadlines and goals. 
• Self-motivated and highly ethical. 
• Actively participate in Hallmark’s Student Mentor program. 
• Deep interest and understanding of helping others achieve life goals. 
• Ability to adapt to changing assignments and multiple priorities. 
• Maintains a future calendar as recorded in sales database daily. 
• Ability to utilize technology, public speaking skills, and industry and campus information to deliver a variety of effective multimedia presentations. 
• Computer literate; technology/hardware confident (Laptops, Projectors) working knowledge of MS Office, comfortable with CRM and the latest in handheld technology. 

  QUALIFICATIONS AND EXPERIENCE:  

REQUIRED:  

• Bachelor’s degree or associate degree preferred from an accredited college/university or equivalent education and experience. 
• Reliable transportation, valid Driver’s license, and a good driving record. 
• Must participate in the Hallmark Character program. 
• Ability to lift and transport at least 35lbs of presentation materials. 

PREFERRED:  

• Bi-lingual 
• Experience using PowerPoint, Prezi, WebEx, Salesforce, Blackboard. 

Hallmark University is a nonprofit college offering Aviation Maintenance, Information Technology, Cyber Security, Business, and Nursing.