Product Marketing Manager

LaSalle Network has partnered with a leading consumer product company seeking a highly motivated and strategic Product Marketing Manager to join their team for a 1-year long contract opportunity! As a Product Marketing Manager , you will play a pivotal role in driving the success of their product portfolio through effective marketing strategies and initiatives. The ideal candidate will have a deep understanding of consumer needs, strong analytical skills, and a passion for delivering innovative solutions that improve environmental quality! For this role, the Product Marketing Manager must live in either Chicago or New York City and be comfortable with attending global meetings in different time zones. Also, our client provides hybrid flexibility so you can choose to go on site or work remotely! Product Marketing Manager Responsibilities :

• Develop clear and compelling positioning and messaging for our client’s product portfolio, including the main product and related accessories
• Define key features, benefits, and differentiation points that resonate with target customers and address their pain points
• Develop and execute comprehensive go-to-market strategies for new product launches and product updates
• Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure successful product launches and promotions
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product innovation
• Create compelling marketing collateral and content to support product launches and ongoing marketing initiatives
• Plan and execute digital marketing campaigns across various channels, including email, social media, and online advertising
• Use customer insights to identify opportunities for product improvements and enhancements

Product Marketing Manager Requirements :

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in product marketing or related roles, preferably in the consumer electronics or home appliance industry
• Strong strategic thinking and analytical skills
• Excellent communication and presentation abilities
• Proven track record of developing and executing successful go-to-market strategies
• Experience working cross-functionally with product development, sales, and marketing teams
• Knowledge of digital marketing tactics and tools
• Passion for environmental sustainability and improving indoor air quality

If you are a results-oriented Product Marketing Manager with a passion for delivering innovative solutions and improving environmental quality, we invite you to apply for the Product Marketing Manager position! Thank you, Cas Ngiramowai
Sr. Marketing Recruiter
LaSalle Network