Digital Marketing Manager

Location: Remote (United States) Type: Full-Time Department: Marketing Overview Astronomer has developed Astro, an innovative data orchestration platform powered by Apache Airflow™. Astro empowers companies to integrate Apache Airflow seamlessly into their data operations, offering ease of use, scalability, and enterprise-grade security to ensure the reliable delivery of mission-critical data pipelines. We are a globally-distributed and rapidly growing team of learners, innovators, and collaborators backed by venture capital. Our mission is to create an enterprise-grade product that simplifies the adoption of Apache Airflow for data teams at Fortune 500 companies and startups alike. Join us, and you'll be at the forefront of an industry where we strive to deliver the world's data. Your background might be unconventional, and that's okay! We encourage applicants with diverse experiences to apply, as long as they possess the essential qualifications. At Astronomer, we value varied career paths, recognizing that many of our team members haven't followed traditional trajectories. About the Role Astronomer is on the lookout for an experienced Digital Marketing Manager to spearhead our efforts in demand generation and integrated digital advertising campaigns. In this role, you'll coordinate, support, and execute digital campaigns across various online marketing channels to enhance brand awareness and lead generation, aligning with our overarching pipeline objectives. What You'll Do Gain an in-depth understanding of existing and prospective customers to tailor strategies and tactics that convert them into qualified leads.
Identify and optimize opportunities within our digital advertising portfolio, leveraging platforms like Google Ads, LinkedIn, Facebook, and others to craft effective marketing solutions that enhance campaign performance and contribute to revenue growth.
Generate comprehensive reports that distill engagement, lead acquisition, and other key performance metrics into actionable insights for cross-functional teams.
Develop and implement highly effective and cost-efficient strategies for direct response and brand awareness campaigns.
Design and conduct A/B and multivariate experiments across managed channels to accelerate learning and enhance campaign performance.
Collaborate with in-house and/or external design and product marketing teams to create compelling creative assets, including landing pages, ad copy, videos, and display materials.
Work closely with the Marketing Ops team to ensure accurate tracking and measurement of campaign performance.
Oversee and manage the digital marketing budget, allocate resources efficiently, and forecast monthly costs and returns.
Stay abreast of digital marketing trends and tools by conducting continuous research on new technologies, leveraging them to keep the company at the forefront of digital marketing developments. What You Bring to the Role Experience managing campaigns across various digital advertising platforms, such as Google Ad, Bing Ads, LinkedIn, Reddit, YouTube, and Facebook.
An outcome-oriented mindset with a proven track record of driving tangible business results, such as user growth and increased revenue.
Proficiency in Google Analytics, Google Tag Manager, Google Search Console, as well as optimization testing tools like Optimizely and Mutiny.
Extensive experience with marketing automation systems such as HubSpot and Marketo, along with familiarity with a range of digital marketing tools.
Ability to analyze data, manage KPIs, and optimize conversion rates, coupled with a strategic mindset to drive business objectives.
Strong interpersonal skills with the ability to communicate effectively at all levels within an organization, internally and externally. Bonus Points if You Have 5+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation.
Advanced data analytics capabilities and excellent copywriting skills. Compensation The estimated salary for this role ranges from $135,000 to $165,000, along with an equity component. Please note that this range is an estimate, and actual compensation may vary based on skills, experience, and qualifications. Equal Opportunity Employer At our company, we value diversity. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Astronomer is a remote-first company.
Employment Type: Full-Time
Salary: $ 135,000.00 165,000.00 Per Year