Head of Field Marketing

Are you a seasoned marketing professional with a deep understanding of the hospitality and hospitality tech industry? We're seeking a superstar Head of Field Marketing (NORAM) to join our fast-paced, innovative team. In this pivotal role, you'll be responsible for driving brand awareness, generating leads, and nurturing stakeholder relationships in the North American region. What You'll Do: - Develop and execute comprehensive, tailored marketing plans to build brand awareness, target key stakeholders, and accelerate the sales pipeline in the assigned region.
- Drive lead targeting and generation through strategic marketing activities and plans.
- Organize and manage impactful industry events, trade shows, conferences, and local events to increase brand visibility, drive partner co-promotion, and cultivate networking opportunities.
- Spearhead the creation of compelling, market-relevant content such as webinars, videos, case studies, presentations, social media, and blog posts to support lead generation and thought leadership.
- Foster and maintain relationships with industry associations, partners, and influencers to enhance brand credibility and expand market reach.
- Collaborate with regional sales and marketing teams to execute campaigns and initiatives.
- Monitor and report on key performance metrics, including lead generation, referral revenue, conversion rates, event attendance, and regional market share.
- Analyze market trends, competitive landscape, and customer insights to identify opportunities and refine marketing strategies.
- Collaborate cross-functionally and provide market insights to key stakeholders.
- Stay updated on local industry trends, emerging technologies, and best practices to drive continuous improvement.
- Act as a spokesperson and featured speaker for regional events and media interviews. What You'll Bring: - Strong knowledge of the hospitality and hospitality tech industry in the North American market, with an established network of industry contacts and influencers.
- Customer-centric mindset with a deep understanding of customer needs and pain points, especially at the market level.
- Welcoming and outgoing personality; comfortable with networking and forging strong working relationships.
- Creative thinking and a "mop-bucket attitude"; focused on getting results rather than perfectionism.
- Strong communication skills in business English, both written and verbal.
- Data-driven decision-making ability, with the capacity to analyze metrics and KPIs to measure and optimize campaign performance.
- Strong project management and presentation skills.
- Bachelor's degree preferred.
- Minimum of 3 years of experience working in a managerial role in the hospitality or hospitality tech industry in the local market.
- Willingness to travel up to 20% of the time to industry and company-sponsored events, sales blitzes, and to meet key influencers or stakeholders. We offer a competitive compensation package, with an annual salary range of $120,000 - $140,000, based on your skills and experience. Our company culture supports flexible working schedules, an open Paid Time Away policy, and the opportunity to travel and work remotely with a great team. If you have the skills and passion, we'll provide the support and opportunity for you to thrive in your career. We would love to hear from you!
Employment Type: Full-Time
Salary: $ 120,000.00 140,000.00 Per Year