Internet marketing specialist

Our client is looking for an Internet marketing specialist who will be responsible for developing and

implementing online marketing strategies to drive traffic, engagement, and

conversions for businesses. They utilize various digital channels such as

social media, email, search engines, and content marketing to reach target

audiences and achieve marketing objectives .

Responsibilities :

1. Developing Digital Marketing Strategies : Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience demographics.
2. Search Engine Optimization (SEO) : Optimize website content and structure to improve search engine rankings and organic traffic. Conduct keyword research, monitor website performance using analytics tools, and implement SEO best practices.
3. Content Marketing : Create engaging and relevant content for various digital channels, including blog posts, articles, videos, and infographics. Develop content calendars and distribution plans to ensure consistent messaging across platforms.
4. Social Media Marketing : Manage social media accounts, including Facebook, Twitter, LinkedIn, Instagram, and others. Develop social media campaigns, create compelling content, and engage with followers to increase brand awareness and drive engagement.
5. Email Marketing : Design and execute email marketing campaigns to nurture leads, promote products or services, and maintain customer relationships. Segment email lists, write compelling copy, and optimize email deliverability and open rates.
6. Pay-Per-Click (PPC) Advertising : Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Microsoft Ads, and social media advertising networks. Monitor campaign performance, adjust bids, and analyze data to maximize ROI.
7. Analytics and Reporting : Utilize analytics tools such as Google Analytics, Facebook Insights, and others to track key performance indicators (KPIs) and measure the effectiveness of digital marketing efforts. Generate regular reports and provide insights to inform decision-making.
8. Website Management : Coordinate with web developers to ensure website functionality, user experience, and performance meet marketing objectives. Implement A/B testing, conversion rate optimization (CRO) strategies, and user feedback mechanisms.
9. Stay Updated on Industry Trends : Keep abreast of the latest trends, technologies, and best practices in digital marketing. Attend industry conferences, participate in online forums, and pursue professional development opportunities to continuously improve skills and knowledge.

Qualifications :

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and platforms, including SEO tools, social media management tools, email marketing software, and analytics platforms.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creativity and innovation in developing engaging digital content and campaigns.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.

Benefits:

• Work from home
• Incredible growth opportunities, we are growing quickly and nationwide
• Health, dental, vision
• Vacation and PTO

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person's age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.   JOB ID : 135143 #post

Holly Calhoun