Specialist, Brand Marketing

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Hire a dynamic team that represents our brand values

  Lead trainings and build tools to ensure that Student Marketeer teams are successful

  Provide direct and productive coaching to maximize team impact

  Empower Student Marketeer’s to produce new ideas to increase trial, support sales and excite consumers

• Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

  Manage local resource allocation (e.g. budgets, cans, hours) based on strategy

  Conduct regular market visits to better understand areas of opportunities and the consumer

  Develop new opportunities beyond existing programs to attract new entry-point consumers

  Analyze program goals and priorities to run a successful program

• Build relationships with internal sales and marketing teams to maximize program impact

  Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Project management experience delivering projects from ideation to execution
• Experience presenting and facilitating trainings and meetings
• Success in collaborative and creative environments
• Collegiate marketing and sampling experience a plus
• Must have a valid U.S. Driver's License

• Travel 10-20%
• Permanent
• Benefits eligible