Sr Manager - Federal Marketing

Description & Requirements We are seeking a dynamic, highly driven, and creative individual to join the Maximus Federal Marketing Team. As a Senior Marketing Manager, you'll own the strategy, execution and optimization of integrated initiatives that drive awareness, engagement, and expansion into key large federal accounts. This person will work closely with the Federal Sales/Business Development Team to ensure alignment of efforts to support near-term opportunities and long-term growth strategies. This person will have access to top market tools available to help you build, execute and measure programs. If you're a strategic marketer who is passionate about strategic marketing and the Federal market, we'd love to hear from you! Essential Duties and Responsibilities:
- Mentor and coach team on the organization's sales process, ensure sales team achieves monthly metrics to include but not limited to: outbound calls, qualified leads, meeting schedules, maintain prospect database for email marketing, develop and execute marketing plan and distribute new content.
- Monitor sales pipeline reports and forecast, direct sales and marketing projects.
- Execute end-to-end management of webinars and conference attendance.
- Configure Salesforce changes and updates, ensure accuracy of information added, provide weekly and monthly reports to leadership.
- Build and maintain a relationship with prospects, using sales strategies in keeping with the organization's expectations •Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for engaged target accounts, leveraging multiple channels including email, web, digital advertising, events, webinars and social within the Federal market. •Leverage target account data to create and execute account specific marketing strategies for top agencies. Develop account specific messaging, programs and plays that will effectively drive demand, account engagement and accelerate the sales cycle. •Collaborate with Sales/Business Development leaders on selected healthcare marketing strategies. Leverage activity and intent data to optimize programs and plays for targeted marketing. Monitor, track and report on engagement on accounts across programs and provide recommendations based on results. •Ensure brand compliance in all marketing materials and communications for the Company. •Partner with corporate marketing on company initiatives to support the Federal business. •Strong understanding of digital marketing and audience acquisition strategies as applied to campaign development and management. •Ensure timely deployment of initiatives and campaigns by managing stakeholders, partners, budget, timelines and processes. Minimum Requirements Minimum Requirements:
- Bachelor's degree from an accredited college or university in related field of study
- Minimum of 7 years of related work experience required - Strong organizational, verbal, written, analytical, problem solving, teamwork and communication skills required
- A team player who has ability to work in a fast-paced, deadline driven environment delivering results and quality services.
- Strong organizational skills and discipline will be key attributes for success in this role that will involve simultaneously completing multiple tasks accurately while meeting aggressive deadlines - Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship. Deep experience marketing into enterprise Federal government accounts, working closely with sales organization. •Experience working with Salesforce, ABM tools and marketing automation tools (Hubspot, Pardot, Marketo) •Exceptional writing and editing skills •Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders •Ability to lead in cross functional team environment •Ability to think creatively and develop and apply new approaches, programs and techniques •Strong problem solving skills, ability to drive strategy, act on your feet and make critical decisions •Solid track record interfacing with internal and external constituents •Ability to manage vendors effectively •Expert use of Microsoft PowerPoint, Word and Excel, video collaboration tools #techjobs #hotjobs #tech EEO Statement Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We're proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status. Pay Transparency Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.