Vice President Marketing Manager, Search Engine Optimization

We are undertaking a comprehensive digital transformation agenda in Home Lending, which builds on the success of the current mobile and online service offerings while investing in innovative ways to deepen customer engagement and profitability through the use of digital channels. As a Vice President Marketing Manager, specializing in Search Engine Optimization, in the Digital Marketing Home Lending team, you will be responsible for creating and implementing the roadmap and execution strategy within the Search Engine Optimization channel. A significant part of your role will involve the development of a content calendar, taking into account customer personas to enhance education, align with customer objectives, and facilitate product onboarding. You will function as a strategic thinker promoten by data, possessing robust digital marketing skills necessary to guide a solution from its inception through to its delivery. Job Responsibilities

• Develop and define the SEO roadmap, identify opportunities for 10X content, expand the keyword footprint and increase topic authority to improve discoverability. Position the channel for growth!
• Provide tactical, executional, and strategic leadership across our Home Lending SEO and content functions
• Work with editorial partners to ideate, develop, review and edit financial editorial content with SEO best practices in mind while understanding brand voice and tone
• Perform various SEO Audits to maintain the health of the channel, integrate new strategies, and execute SEO learning agenda
• Analyze performance metrics and mine for insights to uncover new opportunities for growth
• Act as a thought leader for the overall digital vision and roadmap
• Own and proactively identify issues and drive resolutions end-to-end
• Build and maintain relationships with key partners and stakeholders
• Manage projects effectively through all internal processes for approval
• Be a customer advocate - champion consistent and seamless user experiences across all assets and channels

Required Qualifications, Skills and Capabilities

• BA/BS degree
• A proven track record for driving results through SEO
• 7+ years of SEO and digital marketing experience with expertise in content creation
• Established track record of delivery of results in a complex environment. Has experience managing multiple initiatives simultaneously within deadlines.
• Demonstrated ability to analyze problems, design solutions, and communicate effectively and confidently (both verbal and written) with relevant stakeholders to gain buy-in
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Flexibility/adaptability (ability to change direction based upon team and stakeholder consensus)
• Proficient in Microsoft Office Suite (MS Excel, MS Project and PowerPoint tools)
• Develops strong partnerships; leads through collaboration; recognized as a team player

Preferred Qualifications, Skills and Capabilities

• Financial services industry experience
• SEO tool skills with platforms like Google Search Console, Brightedge, SEMrush, SimilarWeb and others

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year