Website Manager

Website Manager

Position Overview: Management Concepts is a leader in providing training and development solutions with exceptional experience to commercial and Federal employees, we are seeking a skilled and proactive Webmaster to join our team. The ideal candidate will be responsible for maintaining and enhancing our WP websites' visibility, usability, and overall performance by implementing effective strategies and leveraging data insights.

Responsibilities:

Websites Managements:

· Maintain and update website content using WordPress, including text, images, videos, and links.

· Build campaign landing pages and implement design changes, layout adjustments, and visual enhancements.

· Conduct thorough testing and debugging to ensure cross-browser compatibility and functionality across devices.

· Perform regular updates for WordPress core, themes, and plugins to maintain site security and performance.

· Stay updated with emerging frontend technologies, WordPress updates, and industry best practices.

· Optimize website performance by optimizing images, implementing caching strategies, and minimizing load times.

· Ensure the website is mobile-friendly and responsive.

SEO and Content Management:

· Conduct keyword research and analysis to identify opportunities for improving search engine rankings.

· Implement on-page SEO strategies including meta tags, headers, and content optimization.

· Develop and execute off-page SEO strategies such as link building and content promotion.

Website Analysis and Optimization:

· Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics 4.

· Work with internal UX expert to conduct user journey analysis, segmentation, and cohort analysis to understand user behavior.

· Perform A/B testing, multivariate testing, and user testing to optimize website usability and conversion rates.

· Conduct performance audits and implement improvements for better user experience.

Data Management and Reporting:

• Work with agency partners and internal resources to develop and maintain dashboards, reports, and visualizations to track key performance indicators (KPIs).

· Set up and configure web analytics tools to track website traffic, user behavior, and conversion metrics.

· Generate reports, analyze data, and provide insights and recommendations to the Director of Web Strategy for website performance enhancement.

Collaboration and Communication:

· Collaborate with designers, content creators, and marketers to integrate SEO and data-driven strategies into WordPress projects.

· Communicate findings, recommendations, and data-driven insights effectively to stakeholders and team members.

· Participate in team meetings, brainstorming sessions, and project planning activities.

· Maintain documentation for website maintenance and troubleshooting procedures.

Qualifications:

· Bachelor’s degree in Computer Science, Web Development, or related field (or equivalent experience).

·6-7 years’ experience in managing and maintaining WP websites and e-commerce sites for B2C, including updates, backups, and troubleshooting.

· Proficiency in HTML, CSS, JavaScript, and frontend frameworks/libraries.

· Strong understanding of responsive web design principles and mobile-first development.

· Extensive experience customizing WordPress themes, templates, and plugins.

· Knowledge of WordPress APIs for advanced customization and development.

· Strong understanding of SEO best practices, website optimization, and performance tuning.

· Strong understanding of web Analytics and GA4.

· Excellent problem-solving skills and attention to detail.

· Strong communication, teamwork, and client-facing skills.

· Portfolio showcasing front-end projects and WordPress customization is a plus.

Join our team and contribute to our digital presence by leveraging your expertise in SEO, data analysis, WordPress management, and front-end development to drive growth and enhance user experience.