40Seas-GTM Engineer (Demand Generation and Marketing Automation)

We are a fast-growing fintech company transforming global trade. We build a data-driven, AI-powered Customer-to-Cash platform that embeds and orchestrates financial products, enabling businesses to sell, get paid, and trade across borders with speed, transparency, and confidence. Our mission is to remove friction from cross-border commerce and power a smarter, more efficient global economy.

The Role

We are looking for a GTM Engineer to build and scale our demand engine. This is a hands-on role for a growth-oriented, AI-driven marketer who takes ownership, partners closely with global sales teams, and drives measurable pipeline impact in a global fintech environment.

What You’ll Do

• Build, own, and continuously optimize the demand engine, driving qualified leads through to sales meetings using AI-powered automation and growth tools.
• Own and execute end-to-end demand generation programs across multiple channels, including digital, content, outbound support, events, partnerships, and emerging growth channels.
• Own the creative demand stack end-to-end — from concept to execution — building banners, teaser landing pages, ads, and campaign assets using modern AI-driven creative and marketing tools.
• Collaborate closely with Sales and Product to align messaging, positioning, and campaign execution across the funnel.
• Support and adapt messaging and content localization for different regions, industries, and buyer personas.
• Proactively identify growth opportunities, experiment with new ideas and channels, run rapid tests, and execute initiatives end-to-end with clear performance ownership.

• Proven experience in B2B demand generation.
• Native-level English (written and spoken).
• Curious, creative, and hungry to learn.
• Data-driven mindset with strong analytical skills.
• Strong technical foundation, including basic development skills.
• Experience with AI-based marketing tools.
• Proven team player with the ability to communicate effectively across teams and stakeholders.

Good to Have

• Fluency in additional languages, particularly Chinese (Mandarin), is a strong advantage.
• Experience marketing to international or cross-border audiences, and specific familiarity with East Asia markets (e.g., China, Japan, Korea, Singapore, Hong Kong).
• Experience working in a startup or scale-up environment.
• Experience in fintech, payments, or financial infrastructure.