Account Director, B2B Tech

Account Director, Tech PR

5W Public Relations is looking to add a dynamic Account Director to our growing Technology practice. If you’re looking for your next step in the world of tech public relations, this is a chance to lead communications and strategy for innovative, hyper-growth digital companies, ranging from hot IPOs to recently minted unicorn startups that are disrupting the status quo. This opportunity promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success. Client areas include cybersecurity, retail tech, adtech, martech, SaaS, AI, etc.

Here’s what you’ll be doing:

• Manage daily workflow of multiple accounts while driving consistent media results; report status of accounts to Direct Supervisor


• Develop, review and approve agendas, press releases, pitches, recaps and other materials; approve activity reports, clipbooks and other internal documents


• Manage client expectations and assist clients in maximizing relationship with 5W


• Develop and maintain relationships with influential members of the media in order to ensure placements


• Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy


• Execute and advise on PR strategies and collaboratively develop strategic media plans.


• Lead client conference calls


• Attend client interviews and all client events


• Daily client interaction to update, report and discuss media relations.


• Conduct media training sessions with clients and junior staff


• Provide guidance and leadership to junior-level staff on team issues, account workflow and general account issues


• Participate in the development of materials for new business opportunities including timelines, proposals, business decks and case studies; assist in generating new business leads


• Participate in brainstorming sessions to develop strategic/creative thinking for clients


• Misc. research, duties and projects as required

Here’s what you have:

• B.S/B.A in Public Relations or related field


• At least 6 years of PR agency experience - specifically in B2B Tech areas (i.e. adtech, martech, SaaS, AI, etc)


• Excellent written, verbal and interpersonal skills


• Able to work independently and as part of a team


• Strong leadership and motivation skills


• Proven client relations and supervisory skills


• Creative and energetic personality

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!


• Flexible PTO


• Summer Fridays and Winter, Spring, and Fall Fridays too!


• Hybrid work model offering flexibility and work-life balance


• Expanded parental leave and family planning support


• Continuous learning through “5W University” and development initiatives


• Student Loan Reimbursement


• Professional Development Support


• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!


• Charitable giving, including matching donations

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