Account Director - West

Company Overview

Reinventing out-of-home planning and placement for the performance age. Billups is the leading independent out-of-home (OOH) specialist in North America and is continuing to grow in the EMEA and APAC regions. Delivering OOH managed services globally, helping advertisers and agencies strengthen media performance through our patented analytics and measurement platform. Our mission is to transform the power of places to connect brands with their consumers.

Summary

The Client Team (comprising Client Services and Client Development functions) undertakes a wide range of responsibilities in driving Billupsʼ business forward, developing and nurturing client and partner relationships.

Qualifications

Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.

Required Media Experience: 8 - 10 years

• A strong knowledge of the OOH media landscape, demonstrating a knowledgeable opinion on client and supplier news and activity.

• The desire and ability to learn new international markets and work with local teams across multiple regions.

• Proven experience of successfully leading a team. Delivering the highest standards of client service levels. The ability to manage diverse work groups and functions across timezones, cultures and geographic locations.

• A growth mindset, with the confidence to engage your line reports to deliver strong upside in challenging conditions, through organic and diversified means.

• Experience prospecting, researching, and data mining for business leads and opportunities.

• Wide experience in negotiating pricing and booking campaigns.

• Some experience conducting analyses to support strategic decision-making and create forward visibility.

• Strong reasoning: the ability to define problems, collect data, establish facts, and draw valid conclusions. The ability to analyze and synthesize large amounts of data in order to identify and present meaningful observations and recommendations.

• The ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Being able to apply concepts of basic algebra and geometry.

• Adept at using various applications including database, spreadsheet, report writing, project management, graphics, word processing, presentation creation/editing, email communication and CRM software.

• The desire to grow yourself, your team members and Billupsʼ business.

Education & Experience

Bachelor's degree (B.A. or B.S.) from a four-year college or university in advertising, marketing, or related media field with a preferable background in OOH; 8 or more years of experience in media planning and development especially OOH background; or equivalent combination of education and experience.

As part of our Client Services function, the Account Director role collaborates closely with reports, peers, Senior Account Director(s) and Business Director(s) in:

Media Planning & Buying:

• Responsible for leading the day-to-day management of your team to ensure they effectively service clients and proactively contribute to growing client and agency business. Ensuring a thorough understanding of your client's strategies, objectives, and the KPIs Billups must deliver for them.

• Lead the creation and presentation of strategic visions, storytelling, and frameworks to clients, ensuring alignment with KPIs. Demonstrate expertise in translating complex ideas into actionable strategies that drive client success.

• Develop your team in learning strategic storytelling skills and inclusion of rationale and strategy in all media plans and client communications.

• Develop comprehensive media plans that effectively utilize client budgets to achieve optimal results, ensure use of clear strategic approach, insights and rationale.

• Review and approve media-related contracts as necessary, ensuring compliance with agency standards and client expectations.

• Lead and oversee the entire planning process, from conception to execution. Ensure all media plans meet the strategic objectives and operational standards of both the agency and the clients. Manage respective accounts diligently, keeping senior leadership informed with critical business updates.

• Leadership and oversight on mid to large complex plans ensuring recommendations meet the client's objectives and strategies. Ensure utilization of MOCA opportunities and engagement with the Investment Team on relevant opportunities.

Project Management:

• Responsible for share file drive management, ensuring documents and content are saved in the relevant folders. Ensuring client and media vendor documents and folders are regularly updated within our directory.

• Direct campaign reporting for your clients - overseeing access to ʻProof of Posting (POP)ʼ and Campaign Attribution, ensuring this is received by clients and/or their agencies in a timely fashion.

• Drive consistency in our work through self and team adoption of the appropriate templates and guidelines. Delivering operational excellence as an individual and with your team.

Business Development:

• Work to develop and convert new business opportunities, collaborating closely across relevant departments and with team leadership and Client Development colleagues in doing so.

• Help your SAD(s) and BD(s) identify ways of delivering organic and diversified revenue growth, developing and converting new business opportunities, and establishing target plans against key accounts and categories.

• Compile accurate, updated business planning and forecasting across your clients. Working with your Senior Account Director(s) to identify potential challenges and develop solutions.

• Help ensure annual budget delivery for your clients, linking closely to your Senior Account Director(s) and Finance Team to maintain tracking and oversight.

• Translate client interactions into actionable insights for forecasting, collaborating closely with the Senior Account Director (SAD) and Business Director (BD) to align these insights with overall business objectives. This role requires a proactive approach to client service and strategic account oversight to drive client satisfaction and business growth.

Client Services Leadership:

• Direct the resolution of any campaign issues or discrepancies across your clients, drawing upon wider internal and external support as needed. Coaching your team in resolving issues.

• Foster a revenue-generating mindset, collaborating closely with the Senior Account Director (SAD), Business Director (BD), and Investment teams to focus on key priority areas such as margin improvement, negotiations, and trade deals. Build confidence in applying these principles within your work and guide junior staff through the process. Proactively recognize and flag opportunities with partners to drive business growth and strategic advantage.

• Leading the organization and operational processes across your set of accounts in line with team and departmental requirements.

Department Collaboration:

• Contribute and engage your line reports plus the Billupsʼ Marketing Team in the compilation of case studies and other relevant best practice and market intelligence materials.

• Lead collaboration with the Investment Team for alignment and optimization across markets and vendors.

• Lead cross-department collaboration on key projects and ensure your team is working closely with PlatSol, Production, Investment, AdOps as required.

• Direct Billupsʼ delivery in responding to your clientsʼ servicing needs cross-department (sciences, marketing, production, accounting). Collaborating and problem-solving with kindness.

• Assist the Business Director in championing change within the media department and across the organization, including platforms like PlatSol, Production, Investment, and Ad Operations.