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Account Executive

Job Description - Account Executive

Description

The Account Executive works closely with account management to support the planning and execution of account-specific marketing programs.  3 years of prior CPG or ad agency experience, a comprehensive understanding of the marketplace and strong communication skills. Additional experience with consumer packaged goods and/or retail marketing is a plus.  May travel up to 25% of time.  Develop estimates, track expenses, invoicing, develop and manage timelines, keep team abreast of critical dates, schedule meetings as needed, write and update weekly job status reports, handle general administrative requests as needed.




Responsibilities

Essential Functions of this Position

    Train/supervise/oversee effective completion of all Account Coordinator job responsibilities

    Initiate regular client status meetings for all on-going projects including anticipating upcoming projects

    Attend client meetings (in-person and via phone)

    Serve as primary day-to-day client contact at appropriate level

    Write/coordinate the creation of case studies for completed projects

    Obtain samples for Agency archive

    Develop, nurture, and maintain client relationships

    Expand client relationships beyond "normal" day-to-day contacts

    Review trade journals, newspapers, magazines, and web-sites specific to client's industry to be aware of and stay abreast of marketing mix functions (integrated marketing, direct marketing, promotional marketing, etc.) and the objectives, strategies and tactics utilized

    Write recaps of meetings and issue within 24 hours of meeting/discussion

    Provide/develop preparation materials for brainstorm meetings

    Participate in brainstorm meetings, time permitting

    Fulfill miscellaneous client requests (retrieval and distribution of logos, artwork, etc.)

    Utilize Agency planning documents, e.g., job brief

    Be a resource for planning (both client and field based)

    Ensure recommended program solutions fulfill clients sales/marketing goals and brand standards

    Assist or lead in presentation of concepts

    Be the primary team member responsible for creative process, facilitation/management, and creative presentations

    Ensure receipt of client-approved Creative Guidelines/Communication priorities

    Support account lead in presentation of creative

    Ensure recommended creative solution fulfills approved Creative Guidelines and Communication Priorities

    Assist creative by providing clients with a variety of solutions

    Obtain all existing electronic files and artwork from other client vendors as needed for projects

    Follow Agency process and procedures

    Oversee the implementation and management of any sweepstakes administration, rebates, etc.

    Manage budget and timeline keeping Agency and client teams abreast of deviations

    Work closely with retail field team and client team to support them in generating new ideas/strategic concepts for platforms as well as retail custom promotions

    Support execution of retail custom promotions/platforms with account team and internal departments

    Increase profitability by ensuring appropriate mark ups are utilized in all estimating and billing

    Assist in development of monthly estimates of client billing and profit

    Help Director/Supervisor manage overall profitability of accounts

    Keep clients and team abreast of changes in the project that may affect the overall budget and/or timing

    Be willing, able, readily available to work outside of "normal hours"

    Be a team player to your specific account team(s)

    Assist and grow relations with Mosaic Client Services and Customer/Client Business Managers

    Be willing to assist team in any way

    Provide follow-up on discussions, issues, projects, etc. internally & with clients

    Miscellaneous duties as assigned



Qualifications

Minimum Education and Work Experience

    Bachelor’s degree in advertising, marketing, or related field or equivalent work experience required

    Three years agency experience in retail or consumer packaged goods preferred

    Research/analysis experiences a plus

Knowledge, Skills, and Abilities Requirements

    Proven leadership, organization, and communications skills

    Team player with a positive attitude

    Self-starter with strong analytical problem-solving ability

    Ability to effectively develop and communicate ideas to upper management

    Ability to handle multiple projects

    Knowledge of Microsoft Office applications

 



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