Account Executive, Technology (San Francisco)

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply “saving the world.” The double-edged sword of today’s technologies creates as much reputational risk as reward across diverse stakeholder groups. 

Want to be on the front lines, shaping the narrative for the large-scale innovations that matter? 

With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time. 

If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you! 

As an Account Executive on our growing US Technology team, you'll play a key role in executing impactful integrated communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, and ready to take a big step in your career, this is the opportunity for you! 

What you'll do:

• Manage day-to-day client activities, engaging with client contacts, vendors and internal teams for assigned projects and ensuring timely execution of program elements.


• Contribute to the development and implementation of integrated communications programs, including media relations, thought leadership, creative campaigns and product launches, in collaboration with account leads.


• Establish media contacts in the technology industry, pitching and tailoring stories to targeted media and securing impactful coverage for clients.


• Conduct research and analysis of industry trends to develop story angles and identify proactive storytelling opportunities that position clients as thought leaders.


• Draft a wide range of high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.


• Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.


• Serve as a mentor to junior team members' work on assigned accounts, providing constructive feedback and encouragement to ensure high-quality work output for clients. 

Experience that contributes to success:

• 1-2 years of experience working in a client-facing role in public relations, with a strong focus on the technology industry.


• A genuine passion for either/both consumer or enterprise technology and ability to "geek out."


• Previous media relations experience with technology media, including developing media lists and tailoring pitches and outreach to relevant journalists


• Past integrated communications experience working with clients in at least two of the following fields: consumer technology, enterprise infrastructure and applications, AI, semiconductors, SaaS, or emerging technologies (e.g. robotics, quantum computing).


• Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.


• A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.


• A highly collaborative spirit and experience and passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.


• Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.


• Strong strategic thinking and problem-solving abilities. 

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.