Account Strategist

Ad Results Media is seeking an Account Strategist (AS) to join our Media Department whose overall objective is to generate consistent & profitable revenue growth for our clients and the agency.

The Account Strategist is the primary liaison between the client and ARM and helps lead the strategic vision for growing and optimizing client campaigns. They are responsible for meeting clients’ budget and performance goals by crafting campaigns focused around audio advertising channelsThis role ensures all facets of the campaign – from creative concepting, to campaign tracking ,to influencer communication and more – runs smoothly.  This role will also be responsible for leading and mentoring one or more media planners/coordinators and helping to guide them on the tactical elements of campaign planning and execution as well as focusing on personal development.  ARM aims to have all account strategists constantly working to exceed client expectations. 

KEY RESPONSIBILITIES

• Responsible for growth and success of client accounts


• Campaign development and management, including maintaining and meeting client budgets as well as presenting shows and optimizing program


• Primary liaison with the client, including weekly calls and email communication


• Work with strategic rep partners to negotiate and develop various audio opportunities


• Workwith media planner team to vet, approve and present media opportunities to client


• Liaison with analytics team to develop and analyze weekly and ad hoc tracking


• Present weekly reports and making performance recommendations


• Reconcilemonthly billing and working with finance to ensure accurate billing


• Work with internal groups to ensure all tactical elements related to client and campaigns are executed properly


• Work with show hosts or rep groups on various items to set up campaigns


• Supportand teach media team on campaign development as well as career path


• Ad hoc client projects as requested

Attributes for success

• Strong strategic mind related to media planning, marketing, advertising, customer acquisition and campaign performance metrics


• Very comfortable in excel and working with spreadsheets and numbers


• Excellent communication and interpersonal skills both written and verbal


• Highly organized and able to multi-task and pivot quickly based on client and organization needs


• Confident demeanor and ability to persuade and have a strong point of view


• Ability to think critically and be able to fill in gaps when not all the information is clearly defined


• Ability to lead and mentor a team.


• Ability to meet both internal and client deadlines as well


• Knowledge of analytics and data interpretation to help guide clients on plan optimization


• Some knowledge of web analytics, specifically Google Analytics, will be a great benefit


• Self-starter who isn’t afraid to ask hard questions

About Ad Results Media

Ad Results Media is a pioneer of the podcast movement and has been leading audio and influencer advertising for 20 years with offices in Houston and San Diego.  As the preeminent performance-based audio advertising agency in the U.S., we focus on buying media on podcasts, terrestrial radio, satellite radio, streaming audio and YouTube.  We accomplish this in a fun, relaxed, and pet-friendly work environment.  Our company leaders are committed to a workplace where people love coming to work!  Several perks beyond the traditional benefits offered to employees and a competitive compensation package for the right candidate.