Establish and invest in cross-channel agency relationships
Have thorough knowledge and understanding of client MSAs, scopes and estimates and resource allocations. Ensure that all parties fulfill their commitments
Contribute and/or manage financial forecasting responsibilities for client portfolio
Develop significant project SOWs and provide oversight on the development of estimates for projects assigned to AC/AE
Stay current on the status of efforts with all internal agency departments and provide direction as needed
Guide cross-functional teams and external agency partners in all phases of integrated campaign development, including innovation, ideation, consumer research and insights, and creative execution to ensure client marketing goals are met
Draft strategic POVs to address client problems/concerns
Develop and monitor progress against AC/AE/SAE growth plans
Author project and campaign briefs in partnership with Account Planning
Lead client and internal meetings
Manage and participate in the execution of client presentations, including the contributions of other channel leads and leading development of client facing meeting decks
Execute annual performance appraisals for AC/AE/SAE
Develop client advertising budgets in partnership with clients to ensure that client and agency goals are achieved. Ensure accuracy and identify areas of opportunity for reinvestment or improved returns
Draft and maintain client backgrounders
Provide final approval of client billing worksheets/invoices and ensure monthly billing is delivered to clients, either sent from Accounting or AM team member
Procure payment for all outstanding client invoices in excess of 90 days late
Update team forecast on a monthly basis with any newly approved SOWs and estimates
Strategically direct accounts, including leading marketing planning and meetings
Approve internal time sheets for AC/AE/SAE
Review actual vs allocated resource data with AD/GAD and look for opportunities to right-size accounts
Develop client annual planning timelines and clearly communicates requirements and deadlines to the client
Represent agency and client at industry events
Embrace team mentality and lead day-to-day efforts of the account team
Responsible for inspiring and mentoring the junior team
Understands basic principles of direct marketing, offer targeting and segmentation strategies
Understands appropriate research techniques for strategy, creative, and media needs
Expected to learn the client business, prepare client deliverables and become a brand expert and trusted client advisor
Understand agency portfolio of offerings and how to apply them to solve client business problems
Merchandise agency work to foster client confidence and inspire other teams internally
5+ years of experience in advertising or a related field
Thorough knowledge of integrated marketing channels, including media, web, social media, PR, experiential, print, creative and CRM
Ability to communicate clearly and concisely, verbally and in writing
Results-oriented, self-motivated, and able to inspire a sense of urgency for self and teammates
Ability to problem-solve, balance multiple priorities and meet deadlines
Ability to work both independently and as part of a team, including leadership roles
Strong work ethic and attention to detail, reliable and great energy
Proficient in Microsoft Office and Google business applications
Demonstrates a high level of professionalism and respect
Exhibits discretion with confidential information