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Account Supervisor, Shopper Marketing

Job Description - Account Supervisor, Shopper Marketing

Responsibilities

Account Services:

  • Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
  • Serve as primary client contact at the appropriate management level
  • Train/supervise/oversee effective completion of all Sr. Account Executives and Account Executive job responsibilities
  • Expand client relationships to gain incremental revenue 
  • Share best practices with others to maximize business potential
  • Understand client’s objectives, strategies and tactics and be the client advocate with the agency team
  • Ensure that we are meeting or exceeding all client contract obligations

 

Program Planning and Development

  • Lead or support the strategic planning process
  • Participate in brainstorm meetings 
  • Utilize Agency planning documents, such as job brief
  • Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards
  • Determine necessary research to support or validate marketing plans
  • Investigate and recommend most effective execution strategies and tactics

 

Creative Execution/Production

  • Manage creative process
  • Lead presentation of creative concepts to client
  • Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets client’s objectives
  • Ensure team follows Agency process and procedures

 

Program Implementation

  • Oversee the implementation and management of all marketing tactics and retail initiatives
  • Oversee the management of budgets and timelines 
  • Oversee the management and communication between the agency team,  retail field team and client team 
  • Partner with Experiential marketing partners on integrated retail event programming 

 

Financial Responsibilities

  • Support Director/VP to ensure that agency meets all contracted obligations
  • Ensure profitability by ensuring that estimates and invoices are appropriately charged
  • Oversee clients’ overall Account Receivables
  • Help Director/VP manage overall profitability of accounts

 

Other

  • Be willing, able, readily available to work outside of “normal hours”
  • Be a team player to your specific account team(s) 
  • Work on special projects as directed by leadership
  • Communicate upward to ensure that management is informed
  • Oversee Senior Account Executive role as assigned to your team.


Qualifications

Education

  • Bachelor of Arts Degree

 

Work Experience

  • Bachelor’s degree in advertising, marketing, or related field.  
  • Minimum 4 to 8 years agency experience in shopper marketing / retail or consumer packaged goods preferred.  
  • Experience working on the retailer(s) Walmart and/or Sam’s Club

 

Knowledge, Skill and Abilities

  • Proven leadership, organization, and communications skills.  
  • Collaborative team player with a positive attitude.
  • Self-starter with strong analytical problem-solving ability.
  • Ability to effectively develop and communicate ideas, both oral and written.
  • Ability to handle multiple projects.
  • Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint
  • A plus if has worked with the platform, Salesforce 


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