Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings
Serve as primary client contact at the appropriate management level
Train/supervise/oversee effective completion of all Sr. Account Executives and Account Executive job responsibilities
Expand client relationships to gain incremental revenue
Share best practices with others to maximize business potential
Understand client’s objectives, strategies and tactics and be the client advocate with the agency team
Ensure that we are meeting or exceeding all client contract obligations
Program Planning and Development
Lead or support the strategic planning process
Participate in brainstorm meetings
Utilize Agency planning documents, such as job brief
Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards
Determine necessary research to support or validate marketing plans
Investigate and recommend most effective execution strategies and tactics
Creative Execution/Production
Manage creative process
Lead presentation of creative concepts to client
Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets client’s objectives
Ensure team follows Agency process and procedures
Program Implementation
Oversee the implementation and management of all marketing tactics and retail initiatives
Oversee the management of budgets and timelines
Oversee the management and communication between the agency team, retail field team and client team
Partner with Experiential marketing partners on integrated retail event programming
Financial Responsibilities
Support Director/VP to ensure that agency meets all contracted obligations
Ensure profitability by ensuring that estimates and invoices are appropriately charged
Oversee clients’ overall Account Receivables
Help Director/VP manage overall profitability of accounts
Other
Be willing, able, readily available to work outside of “normal hours”
Be a team player to your specific account team(s)
Work on special projects as directed by leadership
Communicate upward to ensure that management is informed
Oversee Senior Account Executive role as assigned to your team.
Qualifications
Education
Bachelor of Arts Degree
Work Experience
Bachelor’s degree in advertising, marketing, or related field.
Minimum 4 to 8 years agency experience in shopper marketing / retail or consumer packaged goods preferred.
Experience working on the retailer(s) Walmart and/or Sam’s Club
Knowledge, Skill and Abilities
Proven leadership, organization, and communications skills.
Collaborative team player with a positive attitude.
Self-starter with strong analytical problem-solving ability.
Ability to effectively develop and communicate ideas, both oral and written.
Ability to handle multiple projects.
Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint
A plus if has worked with the platform, Salesforce
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