Ad Operations Manager/Specialist, Toffee

Job Description 

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Manage end-to-end OTT advertising operations and campaign delivery across digital and video inventory.

• Execute, monitor, optimize, and troubleshoot campaigns using Google Ad Manager 360 (GAM360) and other ad-serving or programmatic platforms.

• Manage ad inventory, ad units, placements, creatives, targeting, line items, and campaign configurations across VOD, Live TV, Connected TV (CTV), and live sports content.

• Develop inventory utilization strategies, monetization opportunities, reporting frameworks, and revenue insights.

• Build dashboards and performance reports using BI and analytics tools to support data-driven decision-making.

• Work closely with Product, Technology, Sales, Content, agencies, advertisers, and technology partners to ensure operational excellence.

• Support sales teams with media plans, inventory forecasts, proposals, presentations, and monetization strategies.

• Drive innovation in ad formats, targeting capabilities, measurement methodologies, AI-powered automation, Dynamic Ad Insertion (DAI), Server-Side Ad Insertion (SSAI), and live sports monetization.

• Execute and monitor advertising insertions during Live Sports, Live TV, and special event broadcasts, ensuring seamless ad delivery and real-time issue resolution.

• Prepare Ad Sales, audience insights, platform performance, inventory landscape, and market intelligence presentations to support client pitches, business development initiatives, and management reviews.

• Develop automated campaign reporting solutions, dashboards, and performance tracking frameworks to improve operational efficiency, reporting accuracy, and advertiser experience.

Academic Qualification

• BBA/ BSc and/ or MBA/ MS/ Arts from a reputed university with majors in Marketing/ Finance/ Computer Science/ Business Policy & Strategy.

Job Experience Required

• 3-5 years+ experience in Advertising Operations, AdTech, OTT, Digital Media, Video Streaming, Telecom, or Digital Publishing, with hands-on expertise in campaign management, ad serving, inventory monetization, and reporting.

• Experience managing advertising operations for live events, live sports, and high-traffic streaming environments.

• Exposure to programmatic advertising, audience measurement, reporting frameworks, ad monetization strategies, in-house ad management systems, and evolving OTT advertising trends.

Required Capabilities

• Strong understanding of OTT platforms, digital media, video advertising technologies, and monetization models.

• Hands-on experience with Google Ad Manager 360 (GAM360) or equivalent ad-serving platforms.

• Knowledge of Programmatic Advertising, Ad Exchange, SSP, DSP, Header Bidding, VAST, VMAP, ad trafficking, ad tagging, targeting, inventory management, and campaign optimization.

• Experience with OTT CMS platforms and backend advertising workflows.

• Proficiency in GA4, Firebase, Adjust, Mixpanel, AppsFlyer, or similar analytics tools.

• Experience building dashboards and reports using Looker Studio, Power BI, Excel, or similar reporting platforms.

• Strong analytical, reporting, data visualization, presentation, communication, stakeholder management, and problem-solving skills.

• Understanding of advertising KPIs, attribution models, campaign measurement, brand lift analysis, Connected TV (CTV), Live Streaming, DAI, SSAI, and video ad delivery technologies.

• Familiarity with AI tools and automation technologies for reporting, campaign optimization, workflow automation, and operational efficiency.

• Experience using AI-powered productivity and analytics tools such as ChatGPT, Microsoft Copilot, Gemini, Claude, or similar platforms to enhance reporting, analysis, presentation development, and operational effectiveness.

• Advanced proficiency in Microsoft Excel and PowerPoint.