Administrator - Database Player Development (SALARY NEOGOTIABLE)

Why Bally's?

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role:

The Player Development Database Specialist plays a critical role in supporting the Player Development (PD) department by managing, analyzing, and reporting on VIP related data. This position is responsible for pulling accurate and timely reports from the database, supporting PD programs with data driven insights, and ensuring the integrity and accuracy of the VIP database.
The role supports VIP events, host performance, telemarketing efforts, and overall VIP business growth. It works closely with PD leadership, hosts, marketing and other departments to analyze player trends, evaluate program performance, troubleshoot player offer issues. Additionally, the role provides reporting that drives informed decision-making, enhances player engagement strategies, and promotes operational efficiency.

Responsibilities: 

• Serves as the primary liaison between PD and the Corporate Database team
• Manage, maintain and analyze VIP related data to support Player Development initiatives
• Pull accurate and timely reports from the database to support PD leadership, hosts and VIP programming
• Develop, analyze and report on post-forma results for VIP events and programming, including profitability, reinvestment and performance metrics.
• Assist in the development and analysis of VIP event matrices, including qualification criteria and offer structures
• Analyze PD books of business and player trends to identify VIP growth, declines and opportunities for targeted outreach and telemarketing strategies
• Develop and distribute monthly reporting to support the evaluation of player performance related to tier upgrades
• Track, analyze and report on tier retention, migration and player lifecycle trends across tier programs
• Support host goal creation, tracking and performance reporting
• Analyze event response rates, attendance and no-show trends of VIP programs to evaluate effectiveness, optimize overbooking and provide recommended improvements for future events
• Troubleshoot and resolve player offer issues, including incorrect, missing or misapplied offers and coordinating corrections with source systems
• Perform database queries and ad hoc analysis to support Player Development
• Collect, validate and present data to support cross-functional initiatives and decision-making
• Investigate and resolve data discrepancies and reporting issues related to VIP player offers
• Ensure the integrity, accuracy and confidentiality of PD data while adhering to internal controls and regulatory requirements

Qualifications:

• Superior Guest Service Skills
• Analytical Skills
• Critical-Thinking Skills
• Ability to make sound and accurate decisions.
• Attention to Detail
• Organizational and time management skills
• Proficient in Microsoft Office
• Working knowledge of SQL or other data querying tool
• Ability to work a flexible and varying schedule to include evenings, weekends, and holidays.
• Ability to work effectively with all levels of staff.
• Ability to accurately perform all assigned job duties in a high-volume, fast-paced environment under frequent time pressures.

What’s in it for you:

Competitive Salary with annual performance reviews
Comprehensive health coverage plan that includes medical, dental, and vision
401(K)/ Company Match
Access Perks and Childcare discounts

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Let Bally’s Bet on You – We can’t wait to meet you!

“Premier is an equal opportunity employer subject to the rules and regulations of the NJDGE”.