Adobe Analytics Architecture Lead - Growth-Minded Organization

Adobe Analytics Architecture Lead
Dallas, TX (Onsite)
JC Panny
Rate: $60hr on W2
Department: Digital Engineering – Analytics Implementation
Job Summary:
The Adobe Analytics Architecture Lead is a pivotal role, dedicated to driving the implementation and optimization of Adobe Analytics and Adobe Target. This position demands extensive project leadership and a deep understanding of Adobe platforms, aimed at enhancing data collection capabilities and user experience on our e-commerce platform to significantly boost conversions and sales.
Key Responsibilities:
Strategic Implementation and Oversight:
- Take charge of Adobe Analytics and Adobe Target Premium implementations across the organization.
- Develop and execute advanced data collection and analysis strategies that align with business objectives, emphasizing initial quality and accuracy to minimize iterative corrections.
Technical Leadership and Expertise:
- Act as the Subject Matter Expert (SME) for Adobe Analytics and Adobe Target, overseeing system updates and optimizing product recommendations.
- Design and maintain essential monitoring dashboards to evaluate the effectiveness and health of Adobe implementations.
- Innovate and manage calculated metrics and segments within Adobe Analytics and the Adobe Experience Platform to enhance data functionality.
Collaboration and Support:
- Collaborate with business and product owners to refine analytics implementations that meet business needs and elevate customer experiences.
- Provide continuous support and insights to internal teams on utilizing Adobe Analytics for marketing and enhancing customer experience.
Project Management:
- Document and articulate technical requirements and project progress effectively across teams and to senior executives.
- Manage project priorities in partnership with business leaders to ensure timely delivery of analytics capabilities.
Requirements:
Professional Experience and Technical Skills:
- At least 7 years of hands-on experience in Adobe Analytics and Adobe Target implementation, including system administration and detailed analysis.
- Proficiency in Adobe Experience Cloud, Adobe Launch TMS, HTML, and JavaScript.
- Proven track record of developing and managing complex digital analytics frameworks.
Critical Thinking and Problem Solving
- Strong analytical skills with a proactive approach to problem-solving; capable of leading efforts to dissect and rectify inaccuracies in data collection and analysis.
- Excellent problem-resolution skills, with a focus on leading team efforts to anticipate and tackle issues before they impact data integrity.
Communication and Leadership:
- Outstanding communication abilities, capable of explaining complex technical details and influencing decision-making through persuasive arguments.
- Demonstrated leadership in managing cross-functional projects and initiatives.
Industry Experience:
- Required experience working in an e-commerce business environment, with a deep understanding of digital retail operations and e-commerce analytics.
Educational Background:
- Bachelor's degree in Computer Science, Marketing, Business Administration, or related field required.
Desirable Attributes:
- Advanced proficiency in Excel and PowerPoint for sophisticated reporting and presentations.