Adobe Specialist (Adobe Experience Platform)

We are seeking a highly skilled Adobe Experience Platform (AEP) Specialist to provide expert-level development support and strategic guidance across our data-driven marketing ecosystem. In this role, you will be responsible for ensuring the successful implementation, performance, and scalability of AEP solutions that power personalized customer experiences.

Your Impact:

· Serve as the technical expert on Adobe Experience Platform, supporting the development and configuration of data pipelines, schemas, and identity resolution strategies.

· Provide hands-on support and architectural guidance for data ingestion, transformation, and activation across AEP components (RTCDP, CJA, AJO, etc.).

· Collaborate with cross-functional teams to design and implement personalization strategies using real-time customer profiles and segments.

· Ensure platform scalability and performance, optimizing data flows and system configurations to support enterprise-level use cases.

· Troubleshoot and resolve technical issues, acting as a key point of contact for platform support and maintenance.

· Stay current with Adobe product updates and industry best practices to continuously improve platform usage and efficiency.

Your Skills & Experience

· Hands-on experience with Adobe Experience Platform, including Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics.

· Deep understanding of data architecture, identity graphs, XDM schemas, and segmentation logic within AEP.

· Proven experience in data engineering, platform configuration, and integration with external systems and APIs.

· Strong knowledge of personalization frameworks, audience activation, and real-time decisioning.

· Experience optimizing platform performance and scalability in high-volume environments.

· Ability to collaborate with technical and non-technical stakeholders to translate business needs into scalable AEP solutions.

· Familiarity with Adobe Launch, Adobe Target, and other Adobe Experience Cloud tools is a plus.

Looking for:

· Real-Time Customer Profile (RTCP):

o Identity stitching and profile unification across devices/channels

o Identity namespaces and graph relationships

· Segmentation Service:

o Creating and managing rule-based and streaming segments

o Understanding audience activation and edge segmentation

· Data Ingestion & Sources:

o Batch ingestion (CSV, JSON, SFTP)

o Streaming ingestion (APIs, Adobe Tags, SDKs)

o Source connectors (CRM, POS, web, mobile)

· Experience Data Model (XDM):

o Schema creation and governance

o Merging datasets using schema relationships

o Class and field group customization

· Data Governance:

o Labeling for compliance (e.g., CCPA, GDPR)

o Applying policies for data usage and access