Advertising Account Executive

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.

DUTIES AND RESPONSIBILITIES

• • Achieve sales and strategic goals
  • Cultivate and nurture connections with brands and marketing/advertising agencies
  • Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
  • Oversee sales forecasting and reporting for your Book of Business
  • Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
  • Deliver client results that earn repeat business 

We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

WHAT YOU’LL BRING TO SPECTRUM REACH

Required Qualifications

• Proven track record of exceeding revenue expectations
• 1+ years outside or B2B sales experience
• Ability to use data in the development and sale of a media strategy
• Adept at presenting complex solutions in a simple, easy to understand manner
• Understanding of the media landscape and evolving dynamics of advertising within it
• Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
• Local and regional travel; valid driver’s license and safe driving record

Preferred Qualifications

• Accustomed to building processes to hold yourself accountable to goals; own your day
• Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
• Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
• Knowledge of Salesforce
• Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
• Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
• Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.