Advertising Sales Manager

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities\: 

• Proactively identify new brand partners, programmatic sales channels, and direct advertisers through industry research and networking, business relationships, referrals, inbound, and outbound outreach with the focus on relationships that can drive long-term value.
• Develop, cultivate, and maintain relationships with advertisers, agencies, and brand partners to drive media sales and long-term partnerships.
• Identify client needs and craft tailored advertising solutions across our network channels.
• Manage full sales cycle including prospecting, pitching, closing, and help with onboarding, post-sale support, and upselling at the end of contract term as needed.
• Deliver compelling pitches, proposals, and presentations to internal stakeholders and external clients that align with the business strategy and client’s goals.
• Respond to inbound interest and RFPs from prospective brand partners, ensuring timely follow-up and alignment with brand standards and media capabilities, and lead the development of sales funnel advancements when needed.
• Share campaign performance and insights and provide client with optimizations to inform future offers, and support advertising operations as needed.
• Oversee pricing, packaging, negotiations, and contracting efforts for direct and programmatic accounts across media offerings.
• Maintain accurate records of sales, placements, advertising customers, and courses, and contribute to forecasting, pipeline tracking and strategic planning.
• Collaborate cross-functionally with external brands, operations, analytics, marketing, legal to ensure campaign success and client satisfaction, and represent the brand at client meetings, industry events, and networking opportunities.

Education\: Bachelor's degree in Business, Marketing, Sales or related field required. 10+ years of related work experience will be considered in lieu of degree.

Years of Experience\: 6+ years of experience required in the digital out of home or advertising sales industries.

Software Knowledge\: Microsoft Office, Salesforce, Google Analytics experience required. Broadsign, General DOOH Delivery Systems, Programmatic DSPs/SSPs experience preferred.

Additional Requirements\: Direct relationship building; managing a book of business or set of clients; strong presentation and analytical skills