Alliance Marketing Manager

Alliance Marketing Manager 

The Role:
We are seeking a highly creative and strategic Alliance Marketing Manager to drive the planning and execution of IGEL Global/Tier 1 and Alliance Marketing events. Reporting to our Director of Global Events, this role requires a hands-on approach to event logistics, budget management, and cross-functional collaboration to ensure impactful brand experiences and successful lead generation. The ideal candidate will be a detail-oriented and results-driven marketing professional with a passion for delivering best-in-class event experiences that support business unit goals.

Location: Fort Lauderdale, Florida (hybrid)

Average 3 days in the office, 2 days remote 

Key Responsibilities:

• Event Strategy & Execution:
  
  
  
  • Lead the creative and strategic planning of both new and recurring proprietary, industry, and ecosystem events.
  
  
  • Develop event programs that align with overall marketing objectives and business unit priorities.
  
  
  
  


• Global Event Logistics Management:
  
  
  
  • Oversee all aspects of event logistics, including speaker coordination, attendee management, content development, branding, promotion, collateral, swag, shipping, printing, technical requirements, calendar coordination, and travel arrangements as needed.
  
  
  • Ensure flawless execution of each event, meeting quality, engagement, and branding standards.
  
  
  
  


• Ecosystem Alliance Marketing
  
  
  
  • Develop and execute joint go-to-market strategies with IGEL ecosystem partners, including co-marketing campaigns, promotions, webinars, and in-person events.
  
  
  
  


• Budget & Expense Tracking:
  
  
  
  • Manage the annual events budget, maintaining up-to-date and accurate expense tracking.
  
  
  • Identify cost-saving opportunities while maximizing event impact.
  
  
  
  


• Lead Capture & Follow-Up Optimization:
  
  
  
  • Develop and execute lead capture strategies to ensure high-quality attendee engagement.
  
  
  • Work closely with sales and marketing teams to implement effective post-event follow-up processes.
  
  
  
  


• Vendor & Partner Coordination:
  
  
  
  • Manage external vendors as needed to enhance event presence, streamline planning, and optimize budget utilization.
  
  
  • Ensure vendor deliverables align with brand expectations and event objectives.
  
  
  
  


• Innovation & Brand Engagement:
  
  
  
  • Continuously introduce new engagement and branding ideas to elevate brand presence and enhance attendee experience.
  
  
  • Leverage industry trends and emerging event technologies to drive innovation.
  
  
  
  


• Cross-Functional Collaboration:
  
  
  
  • Work closely with brand-specific marketing teams to develop and execute events that align with individual business unit goals.
  
  
  • Foster strong relationships with internal stakeholders, partners, and sponsors to enhance event effectiveness.
  
  
  
  

Qualifications & Skills:

• Bachelor’s degree in marketing, Communications, Business, or a related field.


• 5+ years of experience in tech event marketing, alliance marketing, or a related role.


• Proven track record of managing and executing events of various sizes and formats.


• Strong project management skills with exceptional attention to detail.


• Ability to manage budgets, negotiate contracts, and oversee vendor relationships.


• Excellent communication and interpersonal skills, with the ability to work cross-functionally.


• Creative thinker with a strategic mindset and problem-solving skills.


• Experience with lead capture tools, CRM platforms (e.g., Salesforce), and marketing automation systems preferred.


• Ability to travel as needed for event execution.

We Offer:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)


• 11 company-paid holidays per year


• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)


• Sick time of 10 days per year, with rollover of unused days up to maximum limit


• 401(k) plan with 100% company match, up to $15,000 per year


• Paid maternity and paternity leave


• Monthly home office allowance


• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals


• Employee Assistance Program (EAP) and Financial Wellness tool


• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage


• Wellbeing apps, including Rightway, Headspace and Wellhub


• Training and development opportunities to advance your career


• President’s Club for the highest performing salespeople and overachievers


• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere


• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!
  

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants