Amazon Ads Campaign Manager

Job Purpose:
The Amazon Ads Specialist is responsible for building, scaling, and optimizing advertising campaigns that drive efficient revenue growth across Amazon marketplaces. This role is focused on turning ad spend into measurable results by leveraging data, testing strategies, and continuously improving campaign performance to maximize return and market share.

Essential Duties and Responsibilities:
Lead the execution and optimization of Amazon advertising initiatives by owning campaign strategy, performance analysis, and ongoing testing. This role plays a critical part in scaling winning products, improving ad efficiency, and uncovering new growth opportunities through paid media.

Duties will include:

Paid Media Strategy & Execution

• Develop and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns aligned with revenue and profitability targets
• Structure campaigns effectively across match types, targeting segments, and funnel stages
• Launch, test, and scale campaigns based on performance data and strategic goals

Optimization & Budget Management

• Monitor daily campaign performance and make bid, budget, and targeting adjustments to improve efficiency
• Allocate spend toward top-performing campaigns while cutting or refining underperforming areas
• Continuously optimize for key metrics such as ROAS, ACOS, TACOS, CTR, and CVR

Testing & Experimentation

• Run ongoing tests across keywords, audiences, creatives, and campaign structures
• Identify winning variables and scale them while documenting learnings
• Stay proactive in identifying new opportunities for growth through experimentation

Data Analysis & Insights

• Analyze campaign and keyword-level data to uncover trends and actionable insights
• Translate performance data into clear recommendations that drive better decision-making
• Track the impact of advertising on overall product performance, including ranking and sales velocity

Collaboration & Growth Support

• Partner with creative and listing teams to ensure ads are supported by high-converting content
• Align with pricing and promotions strategies to improve campaign effectiveness
• Support product launches and seasonal pushes with targeted advertising strategies