Amazon Ads Specialist

The Amazon Ads Specialist is responsible for managing and optimizing advertising campaigns across Amazon marketplaces to drive sales growth, improve efficiency, and maximize return on ad spend. This role focuses on leveraging data to scale performance while maintaining strong profitability.

About the Role:
This role is ideal for someone who is highly analytical, detail-oriented, and passionate about performance marketing. You’ll take ownership of Amazon advertising efforts, continuously testing, optimizing, and scaling campaigns to improve results and uncover growth opportunities.

Key Responsibilities:
Campaign Management & Optimization

• Build, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Monitor daily performance, budgets, and bids to ensure efficient spend
• Conduct keyword research and ongoing optimization to improve rankings and conversions
• Continuously test new strategies, creatives, and targeting methods

• Analyze campaign data including ROAS, ACOS, CTR, CPC, and conversion rates
• Identify trends, insights, and areas for improvement
• Adjust strategies based on performance data to maximize results

• Identify high-performing campaigns and scale them effectively
• Reallocate budgets to maximize impact and efficiency
• Support product launches with structured campaign strategies

• Work cross-functionally with content and creative teams to improve ad performance
• Provide regular performance reports and actionable insights
• Communicate recommendations and results to leadership