Job Description - Amazon Digital Marketing Manager
Job Title: Amazon / Digital Marketing Manager
About Gibson Homewares
Gibson Homewares is one of the most influential home and kitchen companies in the country, selling some of the most recognized names in kitchenware to 40+ countries.
We're looking for a rare hybrid: someone who obsesses over the customer experience from both sides of the screen.
You lift conversion through stronger creative, and you understand the Amazon backend, SEO, algorithm signals, and the details that quietly compound into rank and visibility.
You understand impressions, conversion rate, and ad efficiency, and you can walk into our studio and brief a visual refresh that moves the number. If you've lived in Amazon Ads Console and also have opinions about how a product image should look, this role was built for you.
You'll drive digital sales and brand presence across a powerful portfolio of nationally recognized brands including Calphalon, Martha Stewart, Sur La Table, Gibson Home, Gibson Elite, Oster, CrockPot, Babish, Bloomhouse, Peanuts, and more.
Responsibilities
Amazon Advertising - scale campaigns across Sponsored Products, Brands, and Display, owning ACOS and TACOS targets and defending spend decisions with data.
Performance to creative loop - Read the analytics (impressions, click through, conversion) and translate what you find into concrete creative direction for our in house studio on product imagery, A+ content, and brand store visuals.
Listing & brand store excellence - own SEO, PDP quality, A+ content, and brand store optimization to maximize conversion across Marketplaces.
Amazon Vendor Central operations end-to-end - PO confirmations, shortage disputes, chargeback management, Andon cord resolution, shipment windows, and direct Amazon communication.
Cross-functional bridge - translate Vendor Central and marketplace issues into clear action plans for Supply Chain, Order Management, Purchasing, Logistics, and Finance teams.
New account & channel expansion - lead launch of Amazon International accounts and new dropship/Ecom partnerships.
Emerging channel support - contribute to strategic growth on TikTok Shop and other high-growth digital channels.
Process improvement - identify and implement operational improvements that reduce chargebacks, shortages, and Andon cord incidents over time.
Requirements:
3+ years of direct ecommerce marketplace experience, with Amazon at the center
Amazon Advertising proficiency - hands-on experience in Ads Console, fluent in ACOS, TACOS, and bid strategy from doing it yourself, not from theory
A genuine creative eye - you can look at a product page, articulate why it is or isn't converting, and brief a designer to fix it. You're comfortable being the bridge between numbers and visuals
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