Appointment Setter (In-Store)

About Best Ford of Nashua

Best Ford has proudly served the Nashua community and surrounding areas for years, delivering excellence in every aspect of the automotive experience. As a trusted, family-oriented dealership, we are committed to building lasting relationships with our customers and team members alike. Our mission is rooted in integrity, professionalism, and a relentless drive for quality, whether it’s helping a customer find the right vehicle, securing financing, or delivering expert service and repairs.

At Best Ford, we believe our people are our greatest asset. We foster a supportive, growth-minded environment where employees are encouraged to develop their skills, advance their careers, and contribute meaningfully to our shared success. With a reputation for putting customers first and a leadership team that values accountability and respect, Best Ford is more than just a dealership. It is a place to build a future.

Role Description

Best Ford of Nashua is seeking a motivated Appointment Setter to join our sales support team. This role is responsible for managing inbound and outbound customer communication, setting appointments, and nurturing leads through consistent follow-up. This position plays a critical role in generating showroom traffic and supporting the sales department. The ideal candidate is organized, energetic, comfortable on the phone, and confident using CRM systems.

Job Type and Schedule

Full-time In-person position with Monday through Saturday availability required.  Day and evening shifts as scheduled. 

Responsibilities

• Respond to internet, phone and live chat inquiries promptly, professionally and accurately


• Make high-volume outbound calls to follow up on sales leads


• Schedule and confirm sales appointments


• Maintain accurate records in the dealership CRM system


• Ulitize phone scripts, email templates, and text messaging tools


• Nurture leads through consistent follow-up communication


• Support the sales team with appointment coordination


• Maintain positive working relationships with teammates and management

Qualifications

• Strong computer proficiency and ability to learn CRM systems


• Previous customer service or call center experience preferred


• Automotive experience is a plus but not required


• Excellent verbal and written communication skills


• Positive, energetic, and team-oriented attitude


• Ability to work in a fast-paced, goal driven environment


• Strong organizational and follow-up skills

Why Join Best Ford of Nashua

At Best Ford, you're not just joining a team, you're becoming part of a community that values integrity, growth, and excellence. We offer a dynamic, high-performance work environment where every department, from sales and finance to service and parts, plays a vital role in our continued success. Whether you're an experienced professional or looking to grow your career, you'll find the tools, training, and support you need to thrive. We invest in our people through continuous learning opportunities, manufacturer-backed certification programs, and clear paths for advancement. Our dealership is well-respected in the Nashua area for both our customer service and our commitment to our employees. If you're looking for a long-term home where your work is appreciated and your future is supported, Best Ford is the place to be.

Benefits

• Health insurance


• Dental insurance


• Vision insurance


• 401(k) plan Paid time off


• Paid holidays


• Employee vehicle purchase discounts


• Opportunities for advancement and ongoing training

Equal Opportunity Employer Statement

We are an Equal Opportunity Employer committed to fostering an inclusive and respectful workplace.  All qualified applications will receive consideration for employment without regard to any protected characteristic under federal, state or local laws.