Area Director of Sales

Area Director of Sales – Florida

• SUMMARY:  This is an on-site position.  The Area Director of Sales will oversee and manage all sales efforts for a designated cluster of Hotels within a specific region. This position is responsible for promoting their portfolio, as well as the brand.  This individual will possess a proven record of strong leadership and success within the hospitality industry, a collaborative spirit, organizational skills, strategic planning, and accountability. They will demonstrate a thorough knowledge of their Hotel’s, the destination, and the competitive set. This is an individual who is flexible to change, innovative, takes initiative, and demonstrates good decision-making and problem-solving skills.

JOB DESCRIPTION: Duties include, but are not limited to:

• Lead, mentor, and continually train a team of sales professionals and support staff, and foster a healthy and productive work environment.


• Responsible for recruiting, hiring, and onboarding new associates for open positions within the sales department.


• Build and Maintain strong relationships within the Hospitality Industry. Collaborate with state and local convention and visitor bureaus, government, and represent their region at industry events; open to travel as needed.


• Recognize and Analyze trends in the industry, and respond accordingly by creating and implementing action plans to drive more business to each hotel within the region.  Monitor progress regularly.


• Provide reporting recapping the previous month’s performance and forecasting the next 90 days.


• Cover a specific sales territory or vertical market and be pro-active in penetrating accounts.


• Write annual group budgets for all hotels within the region, and achieve budgeted revenue.


• Work directly with operations team, events team, revenue management, and corporate office to collaborate on strategies and initiatives within the region and company-wide.


• Write and implement Booking Goals for each sales manager and for themselves.


• Assist in developing rates, group ceilings and sales deployment strategies through review of competitive data, demand analysis and business-mix management.


• Actively participate in sales presentations, property tours, and customer meetings to close business.


• Conduct weekly one-on-one meetings with each sales manager to assess progress and maintain productivity.


• Develop fluent knowledge of all CRM systems, Property Management Systems, and all other technology associated with the sales department.


• Attend revenue strategy meetings, and continually collaborate with revenue team to yield revenue and occupancy through group business and business travel.


• Attend weekly Director’ meeting to collaborate state and company-wide; fostering communication and encouraging cross-selling between sister properties.

Qualifications:  Bachelor's Degree preferred; however, any combination of education and training within hotel sales may also be considered. Minimum 5 years hotel sales preferred in a full-service property of 100 rooms or more. Previous experience as DOS required. Experience in a 4-diamond, branded facility preferred.