Area Manager

Area Manager Pure Barre RVA

Richmond Near West End, Midlothian, & Short Pump

Lead. Inspire. Grow.

Are you passionate about fitness and leadership? Do you thrive in a fast-paced environment where every day presents new challenges and opportunities? Pure Barre RVA is looking for a dynamic, results-driven Area Manager to lead our three thriving studios in Richmond Near West End, Midlothian, and Short Pump!

This is your chance to elevate your career, build strong teams, and drive business growth in one of the most inspiring fitness communities in RVA. If you're ready to make a real impact while working with an amazing team, keep reading!

Who We Are

Pure Barre is more than just a workoutits a lifestyle. As a leader in the boutique fitness industry, we provide an inclusive, empowering, and results-driven experience for our members. With a tight-knit, passionate community across our RVA locations, were dedicated to transforming lives through movement.

What Youll Do

As the Area General Manager, youll take charge of three locations, ensuring seamless operations, strong membership growth, and an incredible client experience across the board. This role is for a leader, a motivator, and a business strategistsomeone who is equally comfortable coaching a team as they are analyzing revenue reports.

Your Key Responsibilities:

Lead & Develop High-Performing Teams Hire, train, and mentor a motivated studio staff and sales team to exceed goals and deliver exceptional service.

Drive Business Growth Oversee memberships, retail, and community outreach strategies to grow revenue and create sustainable success.

Ensure Top-Tier Member Experience Maintain consistency and excellence in every interaction, ensuring our community stays strong and engaged.

Strategic Sales & Marketing Develop and implement sales strategies, membership referral programs, and grassroots marketing efforts to expand our reach.

Studio Operations Management Organize schedules, manage studio events, oversee class programming (with Lead Teachers), and keep all locations running smoothly.

Community & Social Engagement Represent Pure Barre RVA through networking events, Instagram + Reels content, and local partnerships.

Financial Oversight & Reporting Track key metrics like membership drafts, retail sales, and revenue trends to hit and exceed targets.

Problem Solve & Innovate Recognize areas of opportunity, implement improvements, and lead by example with a solution-focused mindset.

Who You Are

Youre not just looking for a jobyoure looking for a career where you can inspire, lead, and make a lasting impact in a company that values passion, results, and teamwork. This isn't a temporary fix through a life change, this isn't a snap decision because you don't like where you are, we want someone who is ready to make the commitment put in the hard work up front and jump right in.

A natural leader with strong management experience in fitness, sales, or business operationsmulti-unit experience highly preferred..
A fitness enthusiast who believes in the Pure Barre brand and its transformative power.
A sales powerhouse with a proven track record of hitting and exceeding revenue goals.
A strategic thinker who thrives in a fast-paced environment and can juggle multiple priorities effortlessly.
A community builder who knows how to engage members, create meaningful connections, and foster a positive studio culture + uplift and motivate their teams.

Qualifications & Requirements

3+ years of sales or fitness industry experience (multi-location management preferred).
Previous experience leading teams & managing multiple revenue streams (memberships + retail).
Excellent communication & interpersonal skillsboth in person and over the phone.
Highly organized with strong attention to detail & ability to manage data, revenue, and studio operations.
Proficiency with computers & software (QuickBooks, Canva, gym management & POS systems).
Flexible availabilitynights + weekends.
Bachelors degree.

What We Offer

Competitive Salary + Monthly Commission + Quarterly Bonuses
Performance-Based Raises & Growth Opportunities
50% Paid Health Insurance (After 60 Days)
Paid Time Off (10 vacation days + 4 sick days, starts after 60 days of employment)
Complimentary Pure Barre Membership at All 3 RVA Locations
Employee Discounts on Retail

Why You Should Apply

If youre looking for a high-energy leadership role where you can grow a business, inspire a team, and engage with an amazing fitness community, this is it.

Join us at Pure Barre RVA and become part of a company that values passion, teamwork, and excellence.

APPLY NOW and take your career to the next level!

$58,000 - $62,000, with an additional 15-18% in commission and bonuses